
Flash? It's pretty... it's impressive... but...
You can't come in our shop
A real-world analogy:
You go shopping and there are two shops next door to each other.
One shop has a big video screen outside and you must watch the 30 second animation playing on it before you are allowed to enter the shop. The other shop has a completely open entrance with a clear layout plan of the store and all the goods inside.
While you may be tempted to stand and view the pretty animation once or twice in order to get in the first shop, it will soon become tedious. You will then appreciate how easy it is to use the second shop.
The same rules apply to web sites.
Search engines view things differently
Search engines require content to decide where they rank a web site. Flash does not provide that content. Even though human visitors can read the words that appear in a Flash animation, search engines cannot.
We think that the very first requirement for a good web site is search engine performance. The prettiest web site isn't much use if it's outside the top 10 or 20 results. Therefore we do not use Flash.
We're not Flashers
Flash is an impressive technology and has some valid applications - but we don't believe that it is the best tool for commercial web sites.