Web
Development and Resources
What
to Look For in an SEO Firm? Results!
It’s that simple
… how easy is it to find *their* site in Google
and other important search engines? How many case studies
can they show you to prove they have performed for other clients?
Something else to
look for: Articles on their site explaining search engine optimization.
For example, read this article on SEO
Secrets. Articles like that help you understand the SEO firm’s
approach to optimization and demonstrate their knowledge of the
process.
Whether the firm
publishes articles on search engine optimization or not,
expect them to explain how they will improve your search
engine placement.
If they are vague
about their SEO strategy, look elsewhere.
Expect them to have
a strong emphasis on link development. Incoming and outgoing links
are important. Look for a firm that will spend a lot of time on
developing both one way links for your site, as well as link exchanges
with relevant sites.
Be sure to contact
look at how their other clients rank in the search engines and
send them an email to get feedback on the firm.
What to avoid: Firms
that rely entirely upon link trades. Link exchanges can still
be valuable, but they are less and less important to search engines.
They will always be a source of traffic if your site is linked
to sites of the same theme, but it be sure your site will be optimized
through changes to page titles, keyword placement and density,
content editing and internal linking and other changes to the
architecture of your web site.
Don’t trust
anyone who promises results. No one can make guarantees. Even
Google says in its guidelines: ““No one can guarantee
a #1 ranking on Google. Beware of SEO firms that claim to guarantee
rankings, or that claim a “special relationship” with
Google.
Avoid like the plague:
SEO firms which use cloaking or doorway pages. This is considered
spam and when caught, can get your site banned from Google for
life.
You may find it helpful
to read Google’s own guide on Search
Engine Optimizers for webmasters.
Cyber
Key today for an affordable
SEO quote for your website.
