Search Engine Optimization (SEO) – Organic Search

Search Engine Optimization = Qualified Traffic

Search engine optimization (SEO) is the science of making a website ‘search engine friendly.’ The objective of SEO is to increase web site visibility and qualified traffic by ranking highly within organic search engine results for keyword phrases relating to your site content.

Organic Search = 60% of Clicks

Organic search is a critical part of any search engine marketing campaign and accounts for 60% of all clicks.

Search Engine Visibility = Qualified Visitors

The basic steps of SEO involve getting all your site pages indexed by the search engines, figuring out what search terms or keywords searchers are using and then optimizing the content of your site to match these keywords.

Qualified Visitors = Sales

SEO is undertaken to get highly qualified traffic to visit your site. This type of visitor is much more likely to convert into a customer. By conversion we mean to achieve the goal of your website whether that is online sales, offline sales, sales leads, branding, or to inform or persuade.

Customized Search Engine Optimization Campaign

Your SEO campaigns will be customized for your business and include competitive analysis, keyword analysis, technical optimization, content optimization, link strategy and monthly maintenance.

Competitive Analysis

You need to understand your high ranking competitors and determine what they are doing to achieve that position.

Keyword Analysis

You need to know what words or phrases searchers are using to find your business. Your campaign should target these keyword phrases.

Technical Optimization

You need to get your complete site indexed and eliminate problems related to pop-up windows, flash or frame sites, JavaScript navigation, ineffective redirects, visitor passwords, wrong robot controls, or dynamic URL issues.

Content Optimization

High quality, relevant content plays a major role in successful search engine marketing and is important for both your site visitors and the search engine spiders.

Link Strategy

Links are very important for search engine optimization and is a key component of high rankings.

Monthly Maintenance

Your search engine optimization campaign will need to be monitored and revised on an on-going basis. This is a normal part of an SEO Campaign.

Contact us if you would like to know more about how Elixir Systems can help boost your website rankings.