Press Release Campaign Optimization and Search Engine Optimization

One of the exciting new developments in the field of search engine exposure is the optimization of your press release campaign. This offers you a way to increase your presence on the web and be found for an expanded amount of keywords.

Press releases were traditionally aimed at media types such as journalists and editors. Today they have another audience – your target market. Online press releases are now coming up under searches. Potential customers can access your information directly from your press releases. Therefore if you search engine optimize your press releases you can help people find your web site and product information.

We are not a public relations company, we offer this service as a great way to boost your organic search engine optimization campaign. By adding press releases you will:

Increase your inbound non-reciprocated links: the link will be from a page with few outgoing links which carries much more weight with the search engines than a link on a link page.

Add bulk to your website: Search engine spiders love big sites, this is a simple way to add a page to your site.

Provide more pages to be indexed: by providing more pages for the spiders you will provide more hooks for searchers to find you for.

What Elixir Systems will do:

• Identify two relevant keywords for your press release.
• If you don't have a press release we can help create one.
• Optimize your press release for these keywords.
• Distribute your press release through the wire services, Yahoo News, Google News and others
• Achieve high keyword ranking in the news search engines
• Supply a report detailing the number of times your press release was seen and how many media people saw your press release.

Click here to see the results of a search engine optimized press release.

As well as the search engine benefits our optimized Press Releases have been picked up by major newspapers including the New York Post, we've also gained column inches for our clients in the EETimes newsletter.

Search engine optimizing your online press releases offers you many opportunities to spread your message. And they are a great new way to increase your visibility on the web. Contact Elixir Systems to help you search engine optimize your press releases