WorldNow’s expertise in local convergence sales is unmatched. In the last 4 years, stations partnering with WorldNow’s Local Revenue Development team have booked millions of dollars in convergent sales and sold thousands of local sponsorships.

Sales Strategy

The core philosophy behind WorldNow’s Sales Consulting is:

• Generating ‘new-to-TV’ business – The Internet in combination with TV is the most effective way to develop new business from advertisers not currently using TV or those spending heavily in print, yellow pages, direct marketing and billboards.
• Expanding the value of your on-air inventory – WorldNow has demonstrated the unprecedented ability to leverage $1 of television time into a $2 package, providing a 100% premium over the full retail value of your inventory.
• Focusing on empowerment – We give stations the tools and confidence to fully integrate convergence marketing into their sales departments and bring new and incremental value to their local advertisers.

What We Provide

Dedicated Sales Support

WorldNow’s Regional Sales Director (RSD) team is a seasoned group of local sales professionals with extensive experience in local television sales and management. Your station will have a dedicated RSD who will provide the following services:

• Convergence Sales Orientation and Training – Before we begin selling, your RSD will work with sales management to target local business categories, develop pricing and packaging, facilitate integration into the sales department, structure commissions, train sales team and address any additional sales needs your station might have.
• Sales and Launch – Your RSD will visit your station and work with your local sales team to develop and implement a Station Marketing Plan. The primary purpose of these station visits is to build momentum by going on sales calls, make presentations and close new business.
• Client Services – In addition to your RSD, your station will have a dedicated Client Services Manager, who will work with your Internet Sales Manager and Web Manager on strategizing campaigns and servicing local sponsorships.
• Online Sponsorship Production – In order to produce an effective client campaign WorldNow will provide campaign strategy, on-line design, asset integration, scripting and on-line production.

WorldNow Local Sales Product Kits

WorldNow has developed a suite of exclusive pre-packaged sponsorships intended to be sold as standalone products. Each product kit is tailored to meet the goals of specific local business categories (e.g. Health, Legal, Utilities).

For information on WorldNow's Local Sales Consultancy, contact sales@worldnow.com.