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 Search engine optimization alone can only achieve a certain amount of success. You must understand all aspects of each search engine algorithm to truly achieve high rankings. An important component of many search engine algorithms is link popularity. Google uses the number and quality of inbound and outbound links to that site to help determine the ranking of that site. If a site has links from many prominent and well-respected sites it will result in higher search engine rankings. Link building strategies and link popularity can also provide additional sources of highly targeted traffic.
Getting links from link farms and other irrelevant sources will not help you achieve top search engine placement and can actually hurt your rankings in some engines.
Web directories are a great source for improving link popularity. Unlike search engines that rely on robots to find sites, most web directories are human edited and usually allow more control in how the listing will be displayed.
The Info Group will hand submit your website to various web directories including:
- DMOZ
- Yahoo
- GoGuides
- JoeAnt
Niche directories are an excellent source to improve link popularity as they are recognized by most search engines as a very relevant link. These directories are industry or subject specific and usually require a submission fee to be considered for inclusion. A few examples of niche directories are:
- Pet Search
- TV Radio World
- All Health Links
Article writing has become very popular recently and while it is a valuable way to gain link popularity it also is a great way to add content to your site on a regular basis, helping to keep your site fresh. The process for increasing link popularity through article writing is fairly simple. Write on subjects that relate to your site, link keywords within the article text back to your site and then submit your article to any number of article directories and web pages that accept submissions.
The Info Group analyzes each website, its targeted market and then seeks out high quality sites that:
- Compliment your site's content, products/services and target audience
- Offer the opportunity to review, showcase or highlight your products/services
- Have some established link popularity
- Are market and theme specific search engines and industry related directories often referred to as vertical portals or vortals
Our trained link building staff then contacts each of these sites and requests a link to our clients' site. This process takes time as we approach each potential link partner with an individually written email or phone call to ask for a reciprocal link.
Learn more about reciprocal linking here.
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