All too often when speaking with potential clients the subject of guaranteed rankings is raised. While the sales pitch is nice the reality is no one can guarantee a site can be ranked….

When creating a keyword list it’s easy to lose sight of the big picture and to concentrate only on top level keywords, this could result in a list that misses 70% of possible visitors.

If you could receive a positive return on your search marketing investment without a top ranking or a negative return with a top ranking which would you choose?

Like every other aspect of SEO, link building requires research, time and patience to have an impact.

What is the right expectation from your search engine optimization campaign?