This section contains Analytical and Advisory Articles. Our Analytical Articles discuss the latest Search Engine Algorithms and trends, their implications and how they could affect your site’s ranking. Our second set of articles, the Advisory Articles, deal with the basic Search Engine Techniques that could get you great ranking results for your targeted search terms.
Analytical Articles
Google Jagger Algorithm Update - Part 1 
If there is one thing Search Engine Marketers and website owners fear - it is a major algorithm update, especially by Google. Well, much as we may like it not to happen, its here. Google has recently done a major algorithm update, nick named "Jagger" update series...
Author: Atul Gupta
Article Last Updated: 5th November 2005
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Google Jagger Algorithm Update - Part 2
This is the second part of the Google Jagger update discussion. The first part of this article discussed the overview of how and why Google needs to update its website ranking algorithms periodically. This article shall discuss the specific areas the Jagger update has altered in the Google algorithm...
Author: Atul Gupta
Article Last Updated: 5th November 2005
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Analysis and Implications of Hilltop Algorithm
If you’re reading this article, you are probably already aware of Google’s Hilltop Algorithm. Here’s an interesting Analysis of the new algo that discusses its implications on site owners as well as the SEO industry, the downsides, new ranking weight distribution & the myths…
Author: Atul Gupta
Article Last Updated: 19th December 2003
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Google Florida Algo Update
The Google Florida Update has caused quite a buzz in the SEO community and consequently a lot of confusion and myths. This article discusses the real story behind the new Google Florida Update…
Author: Atul Gupta
Article Last Updated: 13th December 2003
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Google PageRank Algorithm Explained
Beginning with what PageRank is, this article goes on to discuss the history of site ranking & emergence of Google’s PageRank Algorithm. Also explains how to check & build your site’s PageRank…
Author: Harjot Kaleka
Article Last Updated: 9th March 2004
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Advisory Articles
7 Benefits of Link Popularity Building
While improvement in Search Engine rankings for specific keywords is a very important objective of link building, it is not the "only" way a link building campaign can be beneficial to a website. This article lists out other important, often over-looked benefits of Building Link Popularity apart from an improved Search Engine Ranking…
Article Last Updated: 6th June 2005
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Where does your Site Rank on Google?
Imagine great possibilities if Google were to offer a website ranking check facility where you can type in 100 keyword phrases with your site URL…
Author: Atul Gupta
Article Last Updated: 30th April 2004
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Importance of Link Popularity Building
This article explains what Link Popularity is & why it is the ‘most talked about’ thing these days. Also talks about types of links & important parameters to be considered while building your site’s link popularity…
Author: Harjot Kaleka
Article Last Updated: 10th April 2004
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Title Tag and Meta Description Tag Optimization
Learn how to write & make optimum use of your web page's Title and Meta Description Tags. Tips on writing those enticing Title and Meta Description Tags that get users to click on your entry…
Author: Harjot Kaleka
Article Last Updated: 12th March 2004
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Working with robots.txt file
Learn all about working with robots.txt file. A useful guide that talks about what robots.txt file is, its advantages & disadvantages, how to optimize & use robots.txt file to define the content you want excluded from indexing, thus saving the crawler's indexing time…
Article Last Updated: 11th March 2004
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Anchor Text Optimization
Everyone wants a good listing for their targeted search terms. This article explains how Anchor text can significantly improve your page relevance & how optimized Anchor text can boost your site ranking for your targeted search terms…
Article Last Updated: 19th February 2004
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Google Advanced Search Tips
Here’s a very useful guide to the Google Advanced Search procedure. This article lays down useful search tips for Google Search Engine & explains how you can narrow down your search results to very select & refined relevant pages thus saving precious time…
Article Last Updated: 19th February 2004
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Meta Tags Optimization for Search Engines
This article outlines how the smart use of your site’s most important Meta Tags can help you get great ranking results. Removes some of the Meta Tag myths & lists important...
Author: Harjot Kaleka
Article Last Updated: 11th February 2004
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Keyword Research for Search Engine Optimization
Identify and target the right keywords for those great search engine rankings. This article explains how to get this first crucial step right for online success & also contains useful tips & techniques for searching, finalizing & deploying those all important Keyword Phrases.…
Author: Harjot Kaleka
Article Last Updated: 10th February 2004
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Search Engine Copywriting
Here’s an introduction to Search Engine Copywriting. This article takes you through its important aspects like keyword selection & deployment, Title & Meta Tag optimization, and above all how to re-write copy that is compatible to your site’s human visitors as well as...
Author: Harjot Kaleka
Article Last Updated: 2nd December 2003
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