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SEO India search engine optimization India Internet marketing
Jai
The Birth of a Professional Web Site Part Four Essential Web Site Components
Although the Internet has provided a wealth of opportunity for all of us, it has also created a breeding ground for scam artists. Internet users are very reluctant to make purchases online, and share their personal information.
For this reason, you must take every opportunity to convey your professionalism -- from your web site, products and services, to your customer service, each will play an important part in your success.
The moment your site loads, your visitors will have an instant reaction -- your site will either convey your professionalism or your amateurism. If your site doesn't look professional, your visitors may leave your site prematurely and never return.
If you're not confident in your ability to design a professional looking web site, it would be in your best interest to hire a professional.
In addition to having a professional appearance, a professional web site should possess the following essential components:
Domain Name
In order to establish credibility, you must be willing to invest in your own domain name and professional web hosting. Web sites hosted on free servers are not taken seriously and will suffer a serious loss of business. Your visitors may feel that if you don't have your own domain, you may not be a credible company. They'll simply take their business elsewhere.
Professional Logo
A professional looking logo is an absolute must. Not only will it give your site a more professional appearance, but it will also enable your visitors to recognize your brand.
Your logo should be displayed in the top left corner of each page of your web site.
Theme-based Content
Your web site should focus on a specific subject and provide a variety of information that relates to the subject. For example, if your web site focuses on dog grooming, your pages might include all of the following:
. Dog grooming articles
. Dog grooming ezine (newsletter)
. Dog grooming tips
. Dog grooming accessories
. Links to Dog Grooming resources
. Dog grooming news links
. Dog grooming photographs
Content comes in a variety of forms including news, articles, tips, horoscopes, weather and resource links. Although fresh, original content is preferable, there are a variety of free resources available on the Internet that will provide you with free content.
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