The Birth of a Professional Web Site Part Nine Launching Your Web Site on the Internet

When you're ready to launch your web site, you'll need to make two very important decisions -- what your domain name will be and where you will host your new site.

A domain name is used to locate a particular web site on the Internet. It is a part of the Uniform Resource Locator (URL) and instructs the browser as to where to find a particular web page.

When a web address (http://www.domain.com) is typed into the browser, the web server will look for a page called index. This page may have different extensions, such as .htm, .html, or .shtml and will be displayed when the URL is called.

Additional pages within the site are called by including the URL followed by a forward slash and the page name. http://www.domain.com/page.htm

Selecting a quality domain name is of the utmost of importance. Not only will it tell your potential customers what your business is all about, but it will also play a role in branding.

A good domain name is one that will be immediately remembered by your visitors, as it connects with something they're interested in.

A great domain name is one that can be guessed by a potential visitor looking for something in particular. For example, if someone is looking for information on dog grooming, they might type in: http://www.doggrooming.com. A great domain name will enable a potential visitor to guess the web address and will contain your most relevant keyword phrase.

Here are some basic guidelines to assist you in selecting a great domain name:

1) Select a domain name that contains your most relevant keyword phrase.
2) Your domain name should be easily remembered.
3) Avoid using abbreviations or anything that will be difficult for your visitors to remember.
4) Keep your domain name as short as possible.
5) Select a quality domain name that will grow with your business.

Although there are many new domain extensions available, dot.com is still the best choice.

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