Marketing/Advertising Services |
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Privacy Policy For Marketing and Advertising ServicesThe following policy applies to DoubleClick's advertising and marketing services. Click here for the policy covering practices at this website www.doubleclick.com.
NOTICE
Consumers usually interact with DoubleClick when they visit Web publishers or advertisers using DoubleClick technology. DoubleClick asks those website operators to disclose their relationship with us by providing notice to consumers about the DoubleClick technologies they use. See "Internet Ads", "Marketing Scores", "Email", "Surveys", "Sweepstakes", "Cookies" and "Clear GIFs" for a detailed description of the information collected and how it is used by our various services. DoubleClick also asks website operators to link from their privacy policy to ours to allow consumers to opt-out of the DoubleClick ad-serving cookie.
CHOICE
DoubleClick believes that Internet consumers should be able to control the use of their information. DoubleClick provides Internet users the choice not to have online information collected about them from their browsers during ad serving by providing an anonymous cookie. For more information and/or to opt-out of the DoubleClick ad-serving cookie, please click here.
DoubleClick also provides email customers the ability to control the use of information collected about them through email delivered by DoubleClick. For more information click here.
DoubleClick also provides choice in the offline world. In addition to honoring the Direct Marketing Association's Mail List Preference Service (visit www.the-dma.org for more information), DoubleClick's Abacus division respects your choice to not receive offline marketing (such as catalogs). To opt-out of the Abacus catalog database, please write to Abacus, P.O. Box 1478, Broomfield, CO 80038 or call 1-800-518-4453. Please include your full name (including any middle initial), your current address (and previous address if you have been at your current address fewer than six months). When you opt-out, your record will be suppressed from the Abacus Master File, ensuring your Abacus household record is not selected from the Abacus Database
ACCESS
In most cases, when DoubleClick collects personal information online, we do so on behalf of another company (as an agent or processor). To request access to this information, please contact the company to which you provided it. When DoubleClick collects personal information from you for our own purposes (such as to process an employment application on this site), Double-Click will provide you with reasonable access to that information.To access, correct, or delete that information, please contact us at privacy@doubleclick.net.
SECURITY
DoubleClick has implemented generally accepted standards of technology security in order to protect information from loss, misuse and unauthorized access, disclosure, alteration or destruction. Only authorized DoubleClick personnel and agents are provided access to personal information and certain databases containing non-personal information, and these employees have agreed to ensure confidentiality of this information.
ENFORCEMENT
Please contact privacy@doubleclick.net with any questions, and we will do our best to address your concerns. In addition, DoubleClick is a member of the Network Advertising Initiative and abides by the NAI's Self-Regulatory Principles on Online Preference Marketing, which were developed in conjunction with the Federal Trade Commission in July 2000. A copy of these principles is available at http://www.networkadvertising.org. Complaints related to the NAI principles can be directed to http://www.networkadvertising.org.
DoubleClick is also a licensee of TRUSTE. Concerns relating to the information collecting practices of this website www.doubleclick.com can be addressed to http://www.truste.org/users/users_watchdog.html
European Union residents can address complaints related to the Safe Harbor Principles to safeharbor@the-dma.org.
Our employees are made aware of and are accountable for compliance with our privacy policies and for any changes to those policies.
DATA RETENTION
DoubleClick currently retains information in the chronological "log file" of the advertisements we serve and events that we process on behalf of clients for accounting and data backup. However, those log files are not in an easily searchable format. DoubleClick purges these log files on at least a two year schedule.
Marketing score information "decays" or falls out of the database on average basis of 45 days. That means that if you have not visited any sites in the DoubleClick group of sites that are sharing information for the creation of a marketing score in the past 45 days, your cookie will likely not have any scores associated with it, and your browser will see advertisements based on other information. Click here for more details. For an explanation of "marketing scores," please click here.
POLICY CHANGES
As DoubleClick introduces and acquires new products and changes are made to existing products, DoubleClick reserves the right to amend this policy at any time. All privacy policies are dated with the effective date (the date on which the policy was posted to this website, www.doubleclick.com). Information collected about you by us under a particular policy is used in the manner disclosed to you at the time it was collected, unless DoubleClick obtains your consent to use your information in a different way. If you want to be notified about changes to DoubleClick’s policies, please send your email address to privacy@doubleclick.net and reference "privacy policy change list."
SENSITIVE DATA
DoubleClick acts as an agent or processor for a wide variety of companies that may have sensitive information. For example, a user might visit a health information website and may click on an ad we have placed on that site. Thus our log files may reflect the activities of a computer browser on sites that could be deemed sensitive, but DoubleClick does not use such information in a Marketing Score to deliver ads to you when you are on other websites.
DoubleClick does not develop marketing scores that indicate a user's individual health condition, detailed financial information, sexual orientation or behavior, information that appears to relate to children under 13, racial and ethnic origin, political opinions, religious or philosophical opinions or beliefs, and trade union membership or information about visits to websites outside of the United States.
DoubleClick understands the importance of protecting the privacy of children's personal information online. It is DoubleClick's policy to comply with the Children’s Online Privacy Protection Act. DoubleClick encourages parents and guardians to use the Internet with their children and encourages children not to provide personally-identifiable information on the Internet without their parents' or guardians' consent.
CHANGES IN CORPORATE STRUCTURE
If all or part of the company is sold, merged or otherwise transferred to another entity, the information, whether personally-identifiable or otherwise, associated with the services provided by that part of the company may be transferred as part of that transaction. However, DoubleClick will take steps to assure that the information is used in a manner consistent with the DoubleClick privacy policy under which it was collected.
DISCLOSURE OF INFORMATION
DoubleClick may transfer information to a company that provides services that assist DoubleClick in its business. Those companies act as our agents and are bound to use the information only for the purposes for which DoubleClick has shared the information. If DoubleClick transfers information to third parties for other purposes, those parties are required to apply the same notice and choice principles to which DoubleClick adheres. However, please note that information is subject to disclosure pursuant to judicial or other government subpoenas, warrants or orders.
Contact us for more information.
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