Print and Catalog Design

There comes a point in time with every online store where the amount of traffic visiting your pages plateaus, and you have to make sure that you are not only capitalizing on new customers but also focusing on getting your past customers to return to buy again.

The first step in this process is usually email marketing that when done right can be cost-effective and show great returns, but the next step in the process is going off-line through physical media.

Quite often with email marketing the person receiving the email may quickly throw the email away if they don’t have the time to review it or if they are not currently in the market for your products. Using print though, your postcard may sit on their counter or desk for a week keeping your name fresh in their mind, or they may put your catalog a side and just circle all the products they are interested in when they are just sitting around the house in their spare time…You can market to your customers even when they are not at the computer.

Besides the obvious marketing perks of using print you can also add a higher level of legitimacy and professionalism to your company. Most people think that anyone can own a website as they may have a nephew or son that knows basic HTML and made one in their high school tech class, and therefore can be very wary about online purchasing even if they have already used your services before. A professional print piece will help relieve some of this uneasiness as well as give these customers an off-line channel to purchase from you.

Contact us to discuss your print campaign. You may want…

• sales sheets to give recognition to an upcoming promotion or to spotlight a new product or service that you are offering
• a postcard to keep your name fresh in their minds
• your summer catalog to include with their order
• a corporate identity package to get a more professional appearance through business cards and letterhead
• an informational pamphlet to let your customer know where you have come in the past few years or to explain your products and services offering

These are just a few ideas contact us to discuss the right pieces necessary for your off-line marketing.