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MARKETPLACE:  Auto | Jobs | People Search | Personals | Travel | Yellow Pages  March 16, 2006
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San Francisco in the 1960s
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San Francisco in the Sixties, a generation in search of Utopia, a turbulent era shaped by protests, flower power and music with a message. From free love to free speech, San Francisco tried to change the world.

Never had so few had so much. For many of us that was the America of 1960. A recipe for success was simple... all you needed was money and lots of it. And what better place was there to spend your hard earned loot than in California?

By 1960, more people were living here than in any other state in the Union. Our insatiable appetite for all things chrome and chiffon was fueled by the fat little allowances of millions of baby boomer adolescents.

The early sixties were a time when anything seemed possible, when technological wonders were as far away as the supermarket. Our homes were filled with the new and improved. Even our food was freshly fabricated. Straight from the lab we had such high tech digestibles as "Spaghetti O's". You could indulge your sweet tooth without getting fat. Or eat your breakfast in a glass. The world was suddenly filled with miracles, none more splendid than disposable diapers.

If you wanted to avoid the whole mess all together, you could have sex and not worry about getting pregnant once the first birth control pills came out in 1960. Suddenly you could add without knowing how to count as computers took over the drudgery of daily life and along with it the jobs of millions of Americans. But so what if you didn't have a job, you could pay for all those goodies without using money. All you needed was a sliver of plastic that was blanketing the country by 1965.

A spic and span, bright and shining future was at our fingertips. We were Americans, after all, in the prime of our adolescence and yet deep in our guts we knew something wasn't quite right with the whole deal. We would be made to pay for all of this good fortune somehow, some day. We knew it but we didn't know how.

The Bay Area's News Station
San Francisco in the Sixties Resources
Looking for more information about the 60's?  Check here for lots of resources.





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