ClickTracks Pro Helps You Spend Smarter

 

Custom ROI Analysis — Easily Track Sales

Custom shopping cart? Lead generation campaign? Sales, revenue, costs and conversion are available at a glance. ClickTracks Pro makes easy work of sales and revenue tracking — each transaction is captured, and the dollar amount of the transaction can be traced back to the originating campaign or search engine keyword.

 

Search Engine Report Maps Keywords against Cost and Revenue

ClickTracks Pro also features an incredibly powerful Search report that allows marketers to map search engine keywords against their cost and revenue generated. Marketers can actually see the

Play 60 second ''Revenue Tracking' movie

cost and revenue generated by a particular keyword/search engine combination. This analysis permits easy comparison against all results, whether they be pay per click (PPC) or natural search.

 

Play 60 second 'Visitor Labeling' movie

Understand Visitor Behavior

Easily and immediately understand how visitors interact with your web site. Through a simple mechanism known as 'visitor labeling,' you can color-code visitor from a PPC campaign; visitors who found your site through a certain keyword; visitors who spent a very long or very short time on your site; and much more. The software's flexible nature means that you can select and label visitors who meet criteria important to you.

Play 60 second 'Navigation Report' movie

Visual Interface

See where visitors go, how long they stay and from which page they exit. ClickTracks Pro displays visitor data in context with your web site. Because the data is actually superimposed on your web site, you can easily see and understand visitor behavior. No more pesky pie charts or confusing rows of numbers and percentages.

Time Splits -— New in 6!

Use ClickTracks' browser overlay technology to see visitor behavior on two different versions of your web site-on one screen. ClickTracks can archive your site and then bring it back for future analysis. It's perfect for determining the result of site changes/upgrades, or proving to clients and managers that a suggested change has had the desired outcome.

Time splits are enabled by the Site Archiver, a technology unique to ClickTracks Pro that captures your web site as it exists at a given point in time, and stores it for future analysis. The site archiver can be manually launched or scheduled, and ClickTracks' compression technology reduces archived files down to 1/10 of the size of the original site.

A/B Splits — New in 6!

Much like Time Splits, ClickTracks' A/B split functionality lets you visually compare different versions of your web site, simultaneously. The wizard interface makes it easy to set up and monitor which page or page element has the desired effect on your site visitors.

Funnel Report — New in 6!

Ready for this? Other analytics vendors have been doing it wrong since the beginning. There isn't a rigid path from campaign to goal! ClickTracks shows you behavior of groups of visitors in your conversion funnel to see which pages are most effective at turning browsers into buyers. See funnel stages, exit and abandonment areas and additionally, which pages and sections are most influential to conversion.

Browser-based Reporting — New in 6!

Now ClickTracks offers pre-analyzed data in an instant report that can be accessed from anywhere. Your entire team (or your clients) can access ClickTracks reports without using a client viewer. Change the date ranges and see instant results. And our smart permission controls allow users access to only the reports you want them to have.

Instant Reports, Custom Analysis -- New in 6!

ClickTracks now offers the speed of pre-configured reports to compliment its ad-hoc analysis. You can use the ClickTracks application in "browser mode", viewing pre-analyzed "Instant Reports", or shift into "Custom Analysis" at the click of a button, to begin your own in-depth exploration.

Page-level Keywords — New in 6!

If you are a serious search engine optimizer, you want to know which keywords lead to your site. But ClickTracks 6 shows you which keywords lead to each page of your site. Use ClickTracks Navigation Report to browse from page to page and ClickTracks will report all the keywords that lead to each page as well as the visitor count by segment. With just one tab click you'll know whether your optimization efforts had the desired effect.

Thumbnails and Page Titles — New in 6!

Mouse over the URL (or page title, if you prefer) to see a pint-sized version of the page before your eyes-without having to leave your report. No more deciphering of URLs and parameters.

Improvements to Labeling System — New in 6!

ClickTracks labeling system already provides the best visitor segmentation in the market. And now it's even better. With more flexible Boolean logic and the ability to make multiple selections in a single label, we've increased the power of this already powerful tool by an order of magnitude. Yet at the same time we've actually made the user interface more simple and intuitive than before-no small feat.

Scheduled Emailing of Reports — New in 6!

Need to send weekly reports to the boss? Want ClickTracks to send them to you? Set up which reports you want mailed, how often, to whom and when, and ClickTracks makes it happen.

Internal Search Analysis — New in 6!

ClickTracks' ability to count cookie and parameter values makes it great for seeing what people are searching for when using your site's own internal search mechanism. It's also great for determining which product is most popular or which affiliate is truly performing-- all by accessing information you're already collecting.