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What is Link
Popularity?
Link Popularity is the number of hyperlinks
pointed to your website. It's also many
times used as a term for Google's PageRank,
Google's own method of search engine
link
popularity. The search engines have decided
that if many sites are linking to your site,
that site must be a better than the others
and deserves a boost in their rankings. If
you think about it, this makes a lot of
sense. People are linking to good websites,
not to bad ones.
Why is Link
Popularity so important?
Now these days, inbounds links are the one
of most important factor for getting a high
keyword ranking, most search engines are
ranking their search result on the link
popularity from your site. Not the quantity
from the links, but the quality of those
links is important. It's also important that
the inbound links are in the same topic.
Remember one good link can be more important
than hundred bad links. Not only is the
search engines' page ranking important, but
good links also create extra traffic to your
website.
Are all links created equal?
No. The search engines can look at the source of a link and weight it differently from others. For instance, a link to your site from CNN.com is better than a link from SomeDumbSite.com (in theory). So, if two sites are equal in every respect except that one has a link to it from the home page of CNN.com, and the other site has a link from SomeDumbSite.com, the first site will perform better for relevant keyword searches. If you've had your site posted to thousands of bogus link farms (sites designed to artificially inflate Link Popularity) don't hold your breath. Bottom line: attain as many relevant and credible links as possible and don't count on shortcuts.
How can I increase my Link Popularity?
Link Popularity can be increased by implementing a variety of tools and techniques, such as a thorough site submission to all major relevant search engines and directories (for starters), link letter campaigns, viral marketing applications, and more great content with an ongoing search engine optimization strategy.
What is the difference between Link Popularity and Search Saturation? The numbers look very different.
Link popularity refers to the number of pages that contain a link to your domain. So using our
tool for example, www.coke.com would have about 23,453
pages with a link pointing to that domain. This does not reflect ranking.
Search Engine Saturation represents the number of pages from a domain name indexed by the search engines.
The results of the SE Index do not reflect ranking, but rather the number of available pages from a domain that can potentially be part of the results of a related search.
Having a high link popularity number (assuming those pages linking to you are quality sites) will help your ranking with search engines like Google. A high index count means that you have more pages available for the engines to consider when building its search results. The two numbers are not tied together. They are both unique ways to understand your availability and popularity online.
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