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Overview
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The Usability Week 2006 Conference
Usability Week 2006 takes you beyond the typical conference experience, offering a three-day usability camp,
a three-day intensive session on interaction design, and several specialized, day-long tutorials that get both
broad and deep on core usability topics. Come for as few or as many days as you want.
Three-Day Intensive Camp:
- Usability in Practice
In this fun, intense, and challenging camp, you’ll get four-days’ worth of tutorial knowledge in a three-day session.
Experts with over half a century of combined usability experience take you through fundamental principles and methods, help you
create a sound usability plan, and teach you the skills you need to successfully execute that plan.
Three-Day Immersion:
- Interaction Design with Bruce “Tog” Tognazzini
This detailed exploration of the entire design lifecycle covers critical issues in requirements gathering, project launch, design,
and testing, and offers you practical and powerful tools for creating successful interaction designs.
Specialized Full-Day Tutorials:
- Eyetracking Web Usability
In this all-new seminar, learn what eyetracking data can tell you about how users look at your website. We’ll share results
from our brand-new eyetracking studies of how people view websites, and analyze how users navigate, search, see advertising, and more.
- Fundamental Guidelines for Web Usability
Gain insight into essential user behaviors, explore pivotal guidelines, and discover how understanding information foraging, navigation and
search options, and content usability can help you build a website that’s easier and more enjoyable to use.
- Intranet Usability 1
Learn the essential features of well-designed intranets, along with key usability guidelines and testing tips. You’ll also get a rare
peek at corporate intranets and discuss how to deal with organizational issues that impact intranet design.
- Intranet Usability 2
Day two covers intranet branding and promotion, as well as detailed issues in intranet design, such as search, navigation, personalization, employee
directories, HR information, and forms.
- Designing B2B Websites
Learn the intricacies of designing business-to-business websites that convert visitors into paying customers or hot leads for your off-line
sales channel. We’ll detail results from our brand-new studies of B2B sites, and how to apply those findings to better support your
customers’ purchase decisions throughout the entire buying process.
- Presenting Company Information on Corporate Websites
Learn how customers, journalists, financial analysts, and job seekers research companies online and what this implies for the design of
your “about us” area, press and investor sections, and employment listings.
- Email Newsletter Usability
Studies of more than 100 email newsletters show how spam, subscription maintenance, content selection, subject lines, and other key issues
impact an email newsletter’s success.
- Wish Lists and Gift-Giving in E-Commerce
Almost 10% of consumer spending goes towards gifts. Based on our usability studies of e-commerce sites’ wish lists and gift certificates,
learn best practices for maintaining gift-related tools on your site.
- Content Usability 1
San Francisco and Sydney
Create Web content that is useful, usable, and appealing. Rewriting text according to our guidelines can more than double a website’s usability
and can increase the likelihood that key messages are communicated.
- Content Usability 2
San Francisco and Sydney
Day two details the latest research relating to content usability. You’ll also discover how to: gauge content usability’s return on
investment, create and enforce style guidelines, define content metrics, and evaluate content.
Pay only for the days you need. The more days you attend, the deeper the discount. Early bird rates save even more, so sign up early!
Choose your city for agendas, location, pricing, and registration information:
Attendees with special needs should contact conference hotels directly to discuss accommodations (hotel information is available under each city’s “location info” link).
You can also book any of the Usability Week tutorials for in-house presentation at your company or interest group. See our seminar and workshop offerings for further information.
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