Marlboro Miles and the Marlboro Miles Catalog were created to as an additional advertising medium for Marlboro. Crossing the outdoors idea, adventure team, and Marlboro miles at the same time goes to show the amazing marketing studies that cigarette companies pay for.
By collecting Marlboro Miles a smoker was able to stroll further into Marlboro country and save these points for items. This concept was so popular that many other cigarette brands began to use it also.
I personally remember a flashlight, an inflatable kayak, and a leather coat Marlboro Miles paid for. Marlboro Miles and the Marlboro Miles Catalog is an ingenious idea to give away useful products advertizing Marlboro. While the program was a huge sucess, the federal government has began to crack down on advertising mediums cigarette companies can use and you can only get a Marlboro Miles catalog by calling.
The Top 10 Little Known Items in the Marlboro Miles Catalog:
1. 1,000,000 miles: John Wayne's bronzed lungs
2. Number 1 Little Known Item in the Marlboro Miles Catalog...
3. The "Cougher" -- Lights on... *cough* *cough*, lights off!
4. 80,000 miles: Marlboro Man ballet shoes and tutu
5. 100,000 miles: Iron Lung; 250,000 miles: Platinum Lung
6. 100 miles: Bumper sticker saying, "You can have my cigarette when you pry it from my feeble, trembling hands.
7. 500,000 miles and a $10,000 contribution: The Senator of your choice
8. Jackie Gleason's "Wheezin' to the Oldies" workout video
9. 100,000 miles: Upgrade to First-Class Chemotherapy
10. Complete framed collection of Surgeon General's warning labels
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