VEGAS.com takes the privacy of our site visitors and customers
very seriously. On this page, we address what information we collect from you
and how we use that information. If you have additional questions that are not
answered here, click here to contact us.
To better serve site visitors and customers, VEGAS.com collects
two basic types of information from our customers:
Aggregate user and tracking information: This information
gives us insights on how our customers and site visitors use our site and our
other products. This data is anonymous in nature and does not contain any
personally identifiable information. We use this information to ensure that
our website, e-mails and marketing efforts continue to appeal to our customers.
Information we collect about you
VEGAS.com only collects personally identifiable
information that you voluntarily provide to us. Examples of such personally
identifiable information that you provide to us includes your:
- First and last name.
- Physical address or postal address.
- Phone number.
- Credit card number.
- Credit card expiration date.
- Credit card security ID number.
- E-mail address.
- Answer to your VEGAS.com sign-in question.
VEGAS.com only requires personally identifiable information from
you when it's needed to complete your purchase, fulfill your order or request,
or when you voluntarily decide to register as a member independent of a
transaction.
Other information VEGAS.com collects
When you visit the VEGAS.com website, we automatically collect
some information about your visit using cookies, log analysis software and
other aggregate tracking technologies.
Cookies
Cookies
are files that contain small amounts of data. If your browser is configured to
accept these files, they are stored on your computer's hard drive. VEGAS.com
uses these data files when you visit our site to anonymous identify you. By
using cookies, VEGAS.com is able to:
- Completely support and enhance your visit to our site.
- Allow you to access your account information without
requiring you to answer your sign-in question multiple times during the same
visit to our site.
- Ensure that you won't see the same advertisements too
often.
- Better measure how many users view and navigate our site.
- Better measure how effective our online marketing
campaigns are performing.
If
you wish, you may set your browser to refuse cookies. However, by refusing to
accept a cookie, you will not be able to access some pages or purchase certain
travel services on VEGAS.com. Since many websites use some form of cookie
technology, setting your browser to refuse cookies may restrict your access to
certain information or product offerings on those websites. Some VEGAS.com
cookie files remain on your computer's hard drive unless and until you manually
delete the file. VEGAS.com cookie files do not contain personally identifiable
information or track an individual users' movement through our site.
A
VEGAS.com third-party advertiser cookie file may also be placed on your hard
drive during your visit to our website. The purpose of these types of cookies
is to collect aggregate statistics about your visit to our website. These
cookies do not contain personally identifiable information or track an
individual users' movement through our site.
For
more information on cookies, click here.
Tracking
pixels
As
a means of measuring the efficacy of the online advertising and marketing
campaigns that VEGAS.com employs, we may also allow third-party advertising
companies to use a single-pixel image file on our site to collect information
about your visit. This information is anonymous in nature. It only identifies
actions being performed on our website. It does not tie actions back to any
individual user of our website. No personally identifiable information is
collected during this process.
Certain VEGAS.com marketing and confirmation e-mails may also
contain a single-pixel image file to detect when and whether you've
opened the e-mail. VEGAS.com may also track clicks from e-mail communications
using an internal or third-party tracking system. This information is gathered
in aggregate and is not used to identify individual movements within our
e-mails or through our website.
These tracking mechanisms are used to ensure that the VEGAS.com
website and e-mails continue to provide relevant content that is interesting and
useful to our customers.
Log file analysis
VEGAS.com also collects information from your computer each time
you visit our site using javascript and log file analysis software.
Information we measure, analyze and collect in this manner may
include: your IP address, screen resolution, operating system, platform
information, your URL clickstream behavior (from referring URL website, through
VEGAS.com website, to and including URL of exiting website), date and time of
your clickstream behavior, purchase behavior, clickstream patterns, e-mail
address, VEGAS.com user answer, cookie information, session
information (includes: page interaction information, browser interaction
information, page response times, length of visits to individual pages,
download errors) and web browser software.
Though some personally identifiable
information may be collected in this process, the information collected is not
used to track an individual's use through our website.
Information from third-party sources
VEGAS.com
may periodically add or update information about you obtained from third-party
sources. Examples include updated address, travel itinerary or e-mail address
information from such sources as travel service providers, co-branded
businesses, business partners or other third parties; or credit history
information from credit bureaus.
This
information can help us accurately fulfill orders or deliver purchase
confirmation messages. Credit history information can also help us detect and
work to prevent fraudulent activity on our website or through our call
center.
We
also receive aggregate information such as page views, search terms and
click-through information from sources, such as companies we advertise
with.
How VEGAS.com uses the information we collect
VEGAS.com may use your information, including personally
identifiable information, for business purposes including, without limitation,
for the following business purposes:
- To improve the quality of your VEGAS.com
visit.
- To complete your travel- or
entertainment-related purchase.
- To bill your credit card when you make a
purchase.
- To credit your credit card in the event that
we issue you a refund.
- To fulfill your travel- or
entertainment-related purchase.
- To notify you of any changes to the travel or
entertainment product that you have purchased.
- To create your VEGAS.com membership account.
- To send marketing communications and purchase
confirmations that you have opted-in to or otherwise agreed to receive.
- To send surveys to you.
- To update your user account with any
information we receive from you or from third-party sources about you.
Additionally, VEGAS.com may use your non-personally identifiable
information it collects during your site visit, during your interaction with
our e-mails or during your interaction with our third-party marketing efforts
for other purposes including without limitation, the following:
- To better monitor in aggregate the
effectiveness of our advertising and marketing campaigns.
- To better monitor in aggregate how visitors
and customers are using our site.
- To ensure that our website and e-mails continue to provide
relevant content that is interesting and useful to our customers.
- To uncover and diagnose problems with our
servers.
- For day-to-day system administration needs.
Special note: Information we collect on how you use our site does not include
personally identifiable information unless you choose to specifically provide
us with such information.
This information can be used to display targeted
advertising. For example, if you complete a hotel purchase on our site ' we may
display an advertisement on your confirmation page for a different product such
as a show or tour. We do not use personally identifiable information to deliver
such targeted advertising.
Additionally, VEGAS.com may use your information, including
personally identifiable information, for special purposes. Below are a few
examples of special purposes:
- In disclosures to law-enforcement agencies
when required by law.
- In disclosures to law-enforcement agencies and/or
credit card companies in cases of customer fraud or in other cases where an
individual poses a threat to the interests of VEGAS.com or its customers.
- To resolve customer or credit card company
disputes.
In some cases, we may
choose to buy or sell assets. In these business transfers, customer
information, including personally identifiable information, is typically one of
the business assets that is transferred. Moreover, if Vegas.com, or
substantially all of its assets were acquired, or in the unlikely event that
VEGAS.com goes out of business or enters bankruptcy, customer information,
including personally identifiable information, would be one of the assets that
is transferred or acquired by a third party. You acknowledge that such
transfers may occur, and that any acquirer of Vegas.com may continue to use
your personally identifiable information as set forth in this policy.
What you'll receive from VEGAS.com
VEGAS.com
believes that honest and clear communications with our customers is a key part
of a great customer experience. We only want to send you e-mail that you expect
to receive or that you have requested. All of our e-mail contains clear
information on how to unsubscribe, and we honor all requests as quickly as
possible. Below are examples of types of communications you may receive from
us.
Membership registration confirmation e-mail messages
When you register for a VEGAS.com account or make a purchase on
VEGAS.com, you'll receive an e-mail confirming you have become a VEGAS.com
member. The e-mail will contain your name, the e-mail address you provided and
your VEGAS.com sign-in answer.
Purchase confirmation messages
When you make a purchase on VEGAS.com, we e-mail or send via
postal mail your travel itinerary confirmation. The confirmation will include
your name, information on the product or products you've purchased, your
confirmation number(s), your e-mail address, your billing address, the last
four digits of your credit card, the terms of your purchase or a link to the
terms of your purchase, fulfillment instructions and details, and your billing
total.
Confirmation communications may also include the names of travel
companions. In the case of tours that have age, weight or height requirements,
the confirmation may also contain age, weight and height information that you
have supplied to us about you and your travel guests.
You may also receive a confirmation reminder e-mail shortly before
you are scheduled to arrive. This e-mail includes basic information about your
purchase, such as confirmation number, the travel service or product that you
purchased and your arrival date.
Changes to your reservation
If one of your travel- or entertainment-related purchases changes
in any way, we use the information you provided to us during the purchase process
to contact you by e-mail, postal mail or by phone to alert you of the change.
We may also suggest alternate arrangements within these communications.
Examples of such changes include but are not limited the
following:
- A showroom or performer cancels a performance.
- Weather or maintenance issues or conditions
prohibit a tour company from fulfilling a tour reservation.
- A maintenance issue, administrative error or
health/safety issue prevents a hotel from fulfilling a previously available
room.
Marketing or promotional e-mails
If you sign up for one of our marketing e-mails either directly,
through the membership area, during a purchase, during a contest sign-up, or by
any other means, we will send you the marketing e-mail that you have requested.
We only send these e-mails to site visitors and customers who sign
up for one of our mailing lists or who agree to future contact regarding
special promotions and offers from VEGAS.com. These mailings contain clear
information on how to unsubscribe, and we honor all requests as quickly as
possible.
If you are receiving e-mail from us and wish to unsubscribe,
either follow the unsubscribe instructions in the e-mail, e-mail us, call us or
send us a note via postal mail to inform us that you do not want to receive e-mail
from our company. Click here for our complete contact information.
Postal mail
VEGAS.com may also send you postal mail notifications containing
surveys, promoting special travel deals, informing you of special sweepstakes
on our site or on behalf of one of our business partners.
Answering your inquiries
If you send us or phone in a question or offer a suggestion, we
will use your e-mail address, telephone number or postal address to respond to
you.
What information VEGAS.com shares
VEGAS.com does not rent or sell any of your personally
identifiable information to anyone.
Travel services sold on VEGAS.com are provided by
parties other than VEGAS.com. These parties include but are not limited to
hotels, showrooms, restaurants and nightclubs. VEGAS.com will provide only the
personally identifiable information to these parties that is necessary to
complete or fulfill your travel services transaction.
Special note: The
practices and privacy policies of these other parties may differ from VEGAS.com
policies. VEGAS.com suggests and encourages you to review their privacy
policies to gain further understanding of their procedures for collecting,
using, and disclosing your information.
VEGAS.com may also share personally identifiable
information to third parties who provide or offer other services on our behalf.
In some cases, a VEGAS.com travel service provider may contact you directly if
additional information is necessary to fulfill your request. VEGAS.com may also
share aggregate information to service providers, business partners and
advertisers. In these cases, VEGAS.com does not provide personally identifiable
information. In addition, VEGAS.com may contract with third-party vendors for
survey distribution, promotions or to facilitate sweepstakes or contests.
VEGAS.com products offered on other sites
VEGAS.com does not share personally identifiable
information with business partners who display or offer VEGAS.com products on
their websites.
How VEGAS.com protects your information
VEGAS.com understands that the safety of your
personal information is extremely important to you. That's why VEGAS.com uses
both electronic and other measures to keep your information protected from
unauthorized access.
Personal data that you send or submit to us over
the Internet is protected by Secure Socket Layer (SSL) technology. We also use
industry-standard firewalls to protect any personal data that we store.
VEGAS.com is also digitally certified by VeriSign,
the leader in digital trust services. You can find verification of this
certification on one of our secure pages, like our billing pages. Simply click
on the key or lock image in the bottom bar of your browser window while on one
of our secure pages. A window will appear with our site security information.
About this policy
The VEGAS.com privacy policy was posted Sept. 8, 2004. VEGAS.com
reserves the right to change, alter or modify this policy for any reason at any
time. In cases where there are substantial material changes to our policy with
regard to the manner in which VEGAS.com handles personally identifiable
information, VEGAS.com will provide prominent notice of the changes on our
website.
Special note: Other sites that
VEGAS.com links to may collect your personally identifiable
information. The privacy policies and information sharing practices of these
websites is not covered within the VEGAS.com privacy policy.
Accessing and updating your information
VEGAS.com members may view and make changes to
their personally identifiable information. The information is located in their
password-protected profile in the 'My Account' section of VEGAS.com. This
section can be accessed by clicking on the following link:
https://www.vegas.com/myaccount/
VEGAS.com site users or members who wish to
subscribe or unsubscribe to our marketing and promotional e-mail products can
do so by using the subscribe/unsubscribe options at http://www.vegas.com/newsletters/
If you have questions
If you ever have any questions about our privacy policy, please
contact us. We respect your rights and privacy, and will be happy to answer any
questions or concerns you might have.
- Postal contact: VEGAS.com, Attn: Customer Privacy, 2370
Corporate Circle Dr., 3rd Floor, Henderson, NV 89074.
- E-mail contact: privacy@vegas.com
- Telephone contact: (702) 992-7900