TRUSTe is a third-party seal program that provides oversight of its members' privacy practices and offers consumer dispute resolution. Members of TRUSTe must meet and maintain a minimum standard of privacy protection before they will be allowed to display a seal.
We are proud to say that Yahoo! is a member of TRUSTe, and Yahooligans! was the first web site for children to display the TRUSTe kids' seal.
The TRUSTe seal is awarded only to web sites that adhere to established privacy principles and comply with their verification and consumer resolution process. As a member of TRUSTe, we agree to not only post a privacy statement that you can easily access and understand, but also adopt and implement privacy principles that reflect fair information practices.
Yahoo! has been a TRUSTe licensee in good standing since 1998.
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