The Industry
As long as people need homes, they'll need home maintenance. Today, more and more home maintenance is being performed by hired labor. In many families, both husband and wife work outside the home, leaving them with little time and less desire to perform home maintenance chores themselves.
Baby boomers are also approaching the age when many home repairs and improvements are unsafe or undoable, leaving hired outside help as their only alternative. Is it any wonder why Entrepreneur magazine, in the January 2004 Good as Gold edition, rated home improvement as one of the hottest trends in franchising?
- Spending on home improvements tops 150 billion dollars annually.
- This spending number grows by approximately 30 billion dollars every year.
- Professional trades people now perform 78% of all remodeling.
Our aging Baby Boomer generation, already predisposed to hiring home improvement labor, is also gobbling up second homes at a record rate. Second homes are almost exclusively maintained by hired labor.
- Americans are projected to purchase almost 1,000 second homes every day from now until the year 2010.
With the tragic events to our homeland in recent years, analysts have seen a reemphasis on the home as a place where people seek comfort, intimacy and safety. Homeowner's spending on repairs and maintenance reflects this value shift. Homeowner's are becoming increasingly vigilant about the health and appearance of their homes. But rather than take time away from family and friends to do the work themselves, homeowners are becoming more and more inclined to outsource the jobs.
vOver 3 million homes are bought and sold in the U.S. each year. Most of these new homeowners will remodel within 18 months of their purchase.
42% of new homebuyers face unexpected repairs after moving in.
- 1 out of every 3 home sellers will spend more than $1,000 preparing their home for sale.
Maintenance Made Simple is ready to take advantage of these trends. Our franchisees help hurried homeowners rid themselves of the nagging burden of home maintenance with one simple phone call. Our refreshingly simple, business-minded approach to the industry provides peace of mind to homeowners who can no longer perform many repairs themselves. The home maintenance and repair industry may be as old as real estate itself but home maintenance with Maintenance Made Simple is changing the face of its industry and changing the way homeowners take care of their home.
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© 2005 Maintenance Made Simple. Handyman franchise, home improvement, repair and remodeling business opportunity.
