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Search Engine Optimization for FyberSearch - Intro

This section may be hard for many website owners, search engine optimizers and even some other search engines to handle. The reason it may be hard is that you are not required to follow some existing search engine optimization (SEO) rules and guidelines promoted by many industry leaders.

When designing a web page to rank well in FyberSearch, there is no need to ask "Would I do this if search engines didn't exist?".

Instead, you would do best to ask "Will doing this cause this web page to show up in search results that are relevant to the topic of this web page?".

More details regarding search engine optimization for FyberSearch can be found below. Remember, this information may not apply to other search engines.


The FyberSearch SEO Golden Rule

The FyberSearch SEO Golden Rule: "If you attempt to get a web page ranked in FyberSearch for a search query that is not related to the topic of the web page then you run a high risk of having that page banned."

The purpose of a search engine is to provide Internet users with the information sought after. Please create your web page with that in mind. More information regarding specific SEO tactics can be found below.


Cloaking

"Cloaking" is used to describe the act of showing one version of a web page to search engines and another version to general users. The web page shown to search engines is written specifically to appeal to search engines and hopefully receive higher rankings than the page shown to users.

In most cases cloaking is a fine tactic to use when optimizing for higher rankings in FyberSearch. If it is obvious that a web page is written to rank well under unrelated search queries then it runs a high risk of being banned.

You may have a web page containing mostly non-text content that FyberSpider cannot read. This does not mean the web pages is useless to users; it should receive a fair ranking in FyberSearch.


Hidden Text

Hiding text is a SEO tactic to improve the ranking of a web page by increasing the number of times keywords are repeated. Typically search engines will rank pages in part by the number of times the search query is repeated on each web page. The web pages with a higher number of keyword repetitions usually show up higher in results.

In most cases hidden text is a fine tactic to use when optimizing for higher rankings in FyberSearch. If it is obvious that a web page is written to rank well under unrelated search queries then it runs a high risk of being banned.

It is important to remember that real people will be viewing web pages you own. If you place text on a web page that is the same color as the background (one way of implementing the hidden text SEO tactic) you risk making the web page look ugly.


Duplicate Content

Duplicate content is the act of creating multiple web pages with very similar content in hopes of receiving more visitors.

This is one very good way to get a web page banned from FyberSearch. There is really no point in doing this unless you desire to bore users and annoy search engines. Please do not create more than one page that has the same content. Any web pages containing duplicate content run a high risk of being banned from FyberSearch.


Doorway Pages

Doorway pages are web pages created specifically to rank high in search engines. They are typically not created with human visitors in mind.

When optimizing for higher rankings in FyberSearch using doorway pages is not preferred. However, using it will not get you banned in most cases.


Redirects

There are a few ways to use redirects to gain higher rankings for a web page. Some of these ways work only in a few search engines while others may work in many.

As specified above, if you try to get a web page listed under a search query it does not belong to you risk having the page banned. 		 
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