Today, in order to win their business, IT, consumer electronics and appliances buyers are expecting higher levels of customer service from their retailers and resellers. Easy access to detailed product information is a big part of that expected level of service. Increasingly, resellers have turned to e-commerce initiatives to fulfill that need. In fact, in a recent survey of over 2,500 IT consumers, "access to detailed product specs" was the #1 factor in making an online purchasing decision.

CNET Channel is the world's most complete and trusted source for on-demand technology product information. But we wouldn't be serving our customers if we didn't look ahead for new ways to use our content to further improve customer satisfaction, increase revenues and reduce e-commerce costs.

Data becomes rich product content when it goes from filling fields to enabling online merchandising - examples being white papers, Flash demos, product videos or customized marketing collateral.  Data also becomes content when you can package your most popular products with OEM and third party related products. And, data becomes content when it is used in unique ways to deliver new services to end customers - like product briefs and multi-vendor comparisons. Rich, reliable content empowers buyers to make well-informed decisions.  In addition, clear information in a standard format enables efficient execution throughout the supply chain. 

Managers also need business insight to drive faster, smarter decisions and superior e-commerce and sales performance. In 2005 we'll initiate the development of data intelligence tools that align your strategic e-commerce goals with tactical execution to help you gain better control of e-commerce operations. With them, you'll be able to measure performance and react quickly to any unexpected changes in shopping or business conditions.

Vision: The World's Leading Hub of Rich Product Content and Intelligence Serving the Complete Technology Channel

We are making significant progress to fulfill our vision to be the world's leading hub of rich product content and intelligence serving the complete technology channel.  We are trusted by manufacturers across the globe to broadly distribute accurate and complete product information, and relied upon by resellers to immediately and cost-effectively provide the content their consumers demand. Whatever our customers' product data or rich content needs are - we'll be the source.