THE FUTURE OF GOLF

The golf industry has grown to a $22 billion dollar industry. According to a recent study jointly conducted by the National Golf Foundation and McKinsey & Company consumer spending on golf has more than doubled over the past 10 years. Also in their findings, the overall growth in the industry over the past 11 years is estimated to be 7.5% CAGR (compound annual growth rate) as measured by spending on equipment, fees, and apparel. Growth has come from a mix of favorable population trends, increasing participation, and increased annual spending per golfer. Golf has grown faster than motion pictures, financial services, and hospitality, all of which generally are thought to be fast growing industries.

MULTI BILLION DOLLAR INDUSTRY

According to the National Golf Foundation, since 1986 the number of golfers has increased 34%, from 19.9 million to 26.7 million. In the same time-span, golfer spending in the US on fees and equipment has grown from $7.8 to $22.2 billion. Over the last 12 years, golf’s revenue growth rate has been 7.5% annually. The inflation factor during this period is roughly 3%, so the real growth rate is probably in the 4% to 5% range.

Our Retail Program offers the following:

• Market Analysis
• Competitive Analysis
• Comprehensive Business Plan (Consisting of 5 years of financial projections)
• Assist in Loan Approval Process
• Comprehensive Training (From technology through operation - completely turnkey)
• POS and Inventory Management System
• Comprehensive Build-out & Construction of Retail Store & Service Center

TRAINING PROGRAM

Golf Etc.® offers its franchise owners an extensive custom designed training program. Our intense training program instructs our newest franchises on the operational and technical aspects of the business for one week. The operational segment of our training program will provide instruction on such topics as operations, inventory control, and merchandise pricing for retail sales.

Our in-depth technical training will provide information on the correct techniques for repairing woods, irons, club fitting, and club construction. The Vector Launch System takes the guesswork out of club and ball fitting, and is the newest technology in fitting and instruction. Trusted and used daily by golf club and ball manufactures and research and development labs for years, Accusport's Technology in the Vector Launch System measures the exact ball speed, backspin, sidespin, vertical angle and side angle of every shot. The P3Pro Swing Analysis and Simulator is a swing analyzer that also has a range, practice course and a championship course you can play. The P3Pro allows you to precisely measure your swing path, club face angle, and sweet spot and projects it on the hitting screen. It is our intent to equip you with the tools necessary, train you on them and exceed all of your customer's expectations.

COMMITMENT TO THE FRANCHISEES

Golf Etc.® realizes that a successful franchise depends in part on the franchisee. We provide an efficient and energetic support system for each franchisee. The knowledgeable members of our staff will provide each and every franchise with the tools and services that are essential to own and maintain a successful franchise. We take our support system very seriously, knowing that our success depends on your success.

Our site selection process can help you find a favorable location that best suits your needs and that of your customers. Prior to your store opening we will you assist you in training your staff, showing you how to stock and display your merchandise to achieve the maximum results. We will teach you how to efficiently run your business, how to respond to your customer's questions, and how to help your customers select the proper equipment to meet their needs. We can recommend advertising campaigns that will draw customers, therefore building a positive customer base. We will guide you through the grand opening experience. We realize that each franchisee needs ongoing support to face the demands of running a business, therefore, we will be there to assist you in facing those challenges.

Golf Etc.® will assist you in your opening inventory. Golf Etc.® is an upscale retail golf shop offering a full range of golf products including both pro-line and custom-made golf clubs, golf bags, golf footwear, golf related giftware, men's and ladies golf apparel, golf gloves, golf balls, junior clubs, golf accessories and used golf clubs. The custom golf clubs will be assembled on the premises within the full-service repair shop, which will also be used to repair and maintain customer clubs. We have negotiated agreements with several national suppliers and developed strategic relationships. This means that you have advantageous buying opportunities in selection, service, & price.

The merchandise expertise and support of Golf Etc.® will help you provide a pleasant shopping atmosphere for the golfing enthusiast of all ages. It is our goal to make your franchise an enjoyable, hassle - free and profitable experience.

Golf Etc the Texas-based golf store franchiser and Golfsmith International, announced a joint venture whereby Golfsmith will supply Golf Etc.® with its full line of golf club making components, tools and supplies. Golfsmith, the world's largest golf club component company has teamed with Golf Etc.®, America's Fastest Growing Golf store franchise.

OWN YOUR OWN SHOP

You will own your own shop and merchandise items popular in your area while buying straight from the manufacturer. There are no quotas or limits on merchandise and you have the use of trade names, marketing expertise, distinctive business appearance, and support from Golf Etc.®

PRE-OPENING

Golf Etc.® can assist you in conducting a comprehensive marketing survey and our site selection process to assist you with lease negotiations. Store designs, fixtures, opening merchandise, and setup are services we provide that leaves you more time to plan for your new future.

TRAINING

There is no reason to be concerned if you are inexperienced about club repair, or you don't recognize the difference of materials in one club to another. We will answer your questions, and train you in all aspects for the golf business. You will be trained in product knowledge, inventory control, merchandising, store operations, club repair, club fitting, and the salesmanship of golf equipment.

SUPPORT

Before your opening, we will help you train your staff, stock and display your original inventory and recommend advertising programs.

YOUR INVESTMENT

Based on 2,400 - 3,400 sq. ft. of leased space. Golf Etc.® provides:

• Construction (over 3400 sq. ft. may add additional costs)
• Training
• Inventory
• Golf Etc.® trademark name, logo, and ongoing consultation