The Paso Robles Wine Country Alliance, formerly the Paso Robles Vintners & Growers Association, is a cooperative marketing alliance made up of Paso Robles Wine Country wineries, vineyards and related businesses. The Paso Robles Wine Country Alliance is a 501c6 non-profit organization operated under the guidance of a nine-member board of directors.

2006 BOARD OF DIRECTORS
Chair: Don Brady, Robert Hall Winery
Vice Chair: Dana Merrill, Pomar Junction Vineyard
Secretary/Treasurer: Jon Cagliero, Cagliero Vineyards
Member: Justin Baldwin, Justin Vineyards & Winery
Member: Ric Fuller, Continental Vineyards
Member: Steve Lohr, J. Lohr Vineyards & Wines
Member: Cindy Newkirk, Steinbeck Vineyards
Member: Jerry Reaugh, Sereno Vista Vineyard
Member: Chris Vix, EOS Estate Winery
Past Chair: Neil Roberts, Roberts Vineyard Services

STAFF
Stacie Jacob, Executive Director
Gracie Rey, Promotions Manager
Elaine Van Horn, Member Relations Manager
Sarah Flickinger, Promotions Coordinator
Kathy Dunlap, Office Assistant