Why join the Paso Robles Wine Country Alliance? Whether you own a winery, grow wine grapes or have another interest in the success of the Paso Robles wine industry, there are many good reasons to become a member of the Paso Robles Wine Country Alliance (PRWCA). By becoming a PRWCA member, you will be contributing to a pool of resources which support: 

• Marketing programs that build awareness of Paso Robles as a premium wine region ultimately stimulating interest and demand for Paso Robles wines and winegrapes;
• Promotional programs that attract tourists and generate traffic through Paso Robles tasting rooms;
• Education and research programs which help members to produce the best quality product and give the best service possible; and,
• Monitoring of local governments to protect member property rights, water rights and rights to farm.

ALL MEMBERS receive the PRWCA newsletter, The Wine Country News, as well as a copy of the Annual Wine Country Directory. In addition, all members are invited to the annual banquet, socials and educational programs, and are given access to the PRWCA's state-of-the-art weather station network.

WINERY MEMBERS are eligible to participate in virtually all PRWCA marketing and promotional programs. They are invited to pour at the PRWCA's three annual consumer events, the Zinfandel Festival, Wine Festival and Harvest Wine Tour, as well as to advertise special weekend activities in event promotional materials. Each member winery is given the opportunity to be represented in the "Wine Tasting in Paso Robles Brochure", the Paso Robles Wine Country media kit and on the PRWCA Web site. Member wineries are visited by important wine and travel writers recruited to the area by the PRWCA's media outreach program. These visits frequently result in editorial coverage for the area and its wineries. Based on input from winery members, marketing programs are developed and refined on an ongoing basis by the PRWCA marketing committee. Another committee, the tasting room education committee, develops seminars to share ideas, foster referral business and educate tasting room staffs.

Click here for a Winery Membership Application

Click here for a Winery Renewal Form

Click here for 2006-2007 Winery Tour Brochure Memo

Click here for 2006-2007 Winery Tour Brochure Form

 Click here for a Winery Outside the AVA Membership Application

 Click here for a Winery Outside the AVA Renewal Form

GROWER MEMBERS, including wineries with vineyards, receive a page in the Annual Wine Country Directory, listing varieties grown, contact information and other viticultural data. The Directory is used by winegrape buyers to source premium grapes from Paso Robles, as well as by PRWCA members. Grower members are eligible to receive weather forecasts by fax, monthly weather summaries and voice access to on-time weather data at four weather station sites strategically located throughout the appellation. A technical library of viticulture books, articles and videos is also available, and many viticultural seminars are produced each year by the Grower Research and Education committee.

Click here for an Grower Membership Application

Click here for an Grower Renewal Form

ASSOCIATE MEMBERS wishing to market their businesses to the Paso Robles wine industry do so by placing inserts in the PRWCA newsletter, networking at member events, and initiating contact with prospective customers using their copy of the Vineyard Directory. Associate members are important to the PRWCA because they sponsor and provide much of the volunteer energy needed to produce PRWCA events. Associate member dues help to support Wine Industry member programs and cover PRWCA operating expenses.

Associate members do business with Wine Industry members and therefore benefit indirectly by the added strength the PRWCA gives to the wine industry. There are four levels of Associate membership, the Patron, Business, Corporate Sponsor, and Major Corporate Sponsor. (For detailed information on each of the three levels, please see the Associate Member Application form).

Click here for an Associate Member Application

 Click here for an Associate Renewal Form

 Click here for a Hospitality Associate Application 

 Click here for a Hospitality Associate Renewal Form

 Click here for Hospitality Listing Info 

Membership Categories

WINE INDUSTRY
Wine industry membership includes bonded wineries, wine tasting rooms, and wine grape growers located within the Paso Robles Wine Country. Wine tasting rooms must be owned by a bonded winery, although the bonded winery need not be located within the Paso Robles Wine Country. The Paso Robles Wine Country includes the Paso Robles and York Mountain viticultural areas as defined by the Bureau of Alcohol, Tobacco and Firearms (BATF).

Dues are assessed on an annual basis and are dependent upon the type of membership: vintner or grower. Vintners include wineries and wine tasting rooms. Vintner members are charged a base fee, wine production assessment and planted vine acreage assessment. Vintners are also eligible to advertise in the wine tasting brochure, media kit and website. Grower members are charged a base fee and planted vine acreage assessment.

All wine industry memberships are subject to an annual dues minimum.  Each wine industry member is entitled to one vote in the Association. The Board of Directors is made up entirely of wine industry members; four vintners, four growers, and one at-large.

ASSOCIATE
The Associate membership program is designed for businesses or individuals who benefit by the success of the PRWCA and its wine industry members. Wine industry suppliers, community businesses, wine enthusiasts and those considering entering the wine industry are among our Associate members. In the event an Associate becomes eligible for participation as a Wine Industry member, the membership may be converted. Initiation fees are waived and dues are pro-rated for Associates converting to Wine Industry membership.

There are four levels of Associate membership: the Patron, Business, Corporate Sponsor, and Major Corporate Sponsor. Each level has its own set of membership benefits and corresponding annual dues. Associate members are not eligible to vote or serve on the PRWCA Board of Directors, although they are encouraged to be active in the Association by volunteering to serve on committees or to work at PRWCA events.