Your
Wedding is Just One Click Away
Brides
and grooms are finding new ways to wedding planning. Both generation
Xers and generation Yers grew up with computers in their homes
and at their schools, so it is only natural that they turn to
technology for information or assistance. The Internet is commonly
the first stop for brides and grooms to plan their wedding.
The
couples of the information age seek information on the information
superhighway. Convenience and speed are the most important factors
for online searchers. Busy brides can search the Internet
faster than they could read through wedding magazines or
by calling bridal suppliers. Having taken on the organization
of their weddings, brides are extremely convenience-motivated,
so they're leaning heavily on online resources.
Savvy
wedding businesses are creating effective Web sites. Brides
are looking for more than Web pages that emulate catalogs. They
are visiting specialty Web sites to learn and research wedding
related products such as wedding favors.
Although Web sites are often used for research, couples are
increasingly comfortable buying online and are not just window-shopping
to prepare for a trip to the store.
More
than ever, brides are looking for customized service with a
personal touch. Some sites offer customized wedding consultation
or free online planners to help couples organize everything
from their wedding budgets to their invitations, reception menus,
place cards, favors,
and hair stylist appointments.
Many
online retailers are offering practical wedding related content
for interested couples. Online retailers have realized that
wedding planning is a long process and brides need time
and information to make their final purchasing decision. Naturally,
the free service exposes couples to a wide array of enticing
product pages and offers. Making contact with couples is one
of the main goals of online retailers. A Web site visitor does
not guarantee a sale, but it can be the beginning of a long
lasting relationship between the bride and the vendor.
While
searching for wedding related Web sites, couples should use
more than just some of the largest search engines such as Yahoo
or Google.
Even though they may be some of the largest, they are by no
means providing a complete list of online wedding businesses.
Brides should try other search engines such as MSN,
AltaVista,
Lycos, Teoma
and more. While using search engines to locate wedding businesses,
couples should look beyond the first few hits. Just because
a Web site is ranked high on a search engine, it doesn't mean
it has the best selection, good customer service, and affordable
prices. It pays to perform more extensive Internet searches
to find the best Web sites.
