Practically
everyone on the internet trying to explain what makes a good site
will say to you, 'Content is King' and 'You need good content', but I
believe that this is still not taken seriously enough by the majority
of webmasters. There are still too many sites around which have no
real content, nothing original, or are just plain boring. What many
people don't realize, though, is that good content does more than just
keep your visitors interested and give you a good site. It can also
help you to promote your website.
Increasingly search engines are ignoring the traditional method of
reading the META tags for keywords and descriptions, as these are
often abused by users. Instead, search engines like Google now read
the whole web page and use it to generate matches. It stands to reason
that, the more pages and words you have, the more chance you have or
being returned as a search result.
Similarly, if you have good content, other websites may link to your
content and this will bring in even more visitors to your site. Links
to your pages will also boost your ranking on Google, which counts
links to your site.
The main reason for having good content remains, though, that it will
make your website popular with your visitors and will give it a good
chance of surviving and doing well. So how can you get good content on
your website?
Content is the most vital part of your website. However good your
design or however fast your site, people come for content, and that is
what you should be giving them.