Now there has been a new development used more and more by businesses and companies of all sizes: business Blogs. "Blogs" are an abbreviation for "web logs." First popularized by journalists, tech geeks and by teenagers, Blogs are now increasingly in use by the business community and Fortune 500 companies.

If you have new ideas or a new product your company would like to promote, business Blogs are a good, inexpensive vehicle. And there are many other advantages to using Blogs too: major search directories and search engines such as Yahoo!, Google, Alta-Vista and most of the others crave fresh and new information that is frequently updated, sometimes many times a day. Business Blogs consist of many links, written with fresh content that is propagated everywhere on the web.

The more search engines like Google find daily and updated content, the more often their search spiders will visit that business blog, resulting in high search engine rankings for a good part of your business blog powered data. If you still have your doubts on business Blogs and are wondering if they are just a passing fad, for your information, in February 2003, Google bought Blogger, itself a blogging software pioneer. Google publicly said they don't even know how they are going to use the company, but they will certainly have some use for it.

Business benefits of starting a good and serious business blog:
* Higher search rankings on Google with no paid submissions
* Other search engines will most likely position you higher
* Pay-per-click (PPC) is great but free marketing has infinite ROI
* Create visibility with information by sharing with your customers
* Fresh information appears on Google in only a few days, not weeks
* Other business bloggers will point prospects toward you for free