MSN is officially announcing MSN adCenter, the next generation
Microsoft online advertising platform that it will enter the paid
search arena with a full-blown self-service paid listing program
similar to those run by Yahoo and Google.It should compete well with
Google Adwords and Yahoo PPC programs. It will be tested in France and
Singapore within the next six months before it rolls out to the rest
of the world.
Within the MSN adCenter platform, the new MSN paid-search solution
will be tightly integrated with other future capabilities to give
advertisers a one-stop shop from which to plan, execute and adjust
their online campaigns. The new MSN paid-search solution will provide
keyword buyers with in-depth audience intelligence including
geographic location, gender, age group, lifestyle segment and time of
day.