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MSN adCenter- online microsoft advertising program MSN adCenter- online microsoft advertising program
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MSN adCenter- the next generation Microsoft online advertising platform

MSN is officially announcing MSN adCenter, the next generation Microsoft online advertising platform that it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google.It should compete well with Google Adwords and Yahoo PPC programs. It will be tested in France and Singapore within the next six months before it rolls out to the rest of the world.

Within the MSN adCenter platform, the new MSN paid-search solution will be tightly integrated with other future capabilities to give advertisers a one-stop shop from which to plan, execute and adjust their online campaigns. The new MSN paid-search solution will provide keyword buyers with in-depth audience intelligence including geographic location, gender, age group, lifestyle segment and time of day.


 




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