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Contact Advocate, Inc. 2006 Get Found! Conference
The 2006 - Get Found! Conference is the largest conference in New England that keeps you informed about search engine marketing and optimization issues. At this event you will hear from top experts in the field and the search engines themselves about the ins-and-outs of search engine marketing.
Don't be left behind as your fellow marketers gather to learn how to maximize search engine marketing opportunities and stay informed of the latest search developments and solutions in this area. As the industry keeps reinventing itself at an amazing pace, this is a must attend conference.
September 8, 2006
8:00am - 4:30pm
Marriott Hotel
Rocky Hill, CT
Sponsorship Opportunities Available
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Dynamic Keynote Speakers
Fredrick Marckini, CEO and Founder, iProspect
“Mega Trends in Search Marketing”
 Search marketing today is missing the majority of conversion opportunities. Why? Learn the cause, and how you can capitalize upon it. Understand why the Search Funnel is but a myth, and what Search MUST do to stay in the game. Learn what all advertising and all media really do, and how you can leverage that. Gain insight into the Future of Search, the Future of Marketing, Search Mega Trends, and the emergence of a new marketing paradigm!
Bill Hunt, President/CEO, Global Strategies International, LLC
"Achieving a Balanced Search Ecosystem"
Search Engine Marketing is currently one of the hottest marketing techniques available to marketers. It has grown from a "dark art" to a mainstream multi-billion dollar market. However, it has grown so rapidly that many marketers have lost sight of its true value. Search has it own ecosystem where searchers, search engines, businesses and SEM firms all need each other to exist. The better marketers understand this ecosystem, with its various interdependencies and how we can leverage them to our advantage to attract more highly qualified visitors to our site all-the-while helping the rest of the ecosystem survive.
The Convergence of Search
Manish Chowdhary, President, MachroTech, LLC
 Mr. Chowdhary is the Founder, President & CEO of MachroTech, a new generation software and search engine marketing company that understands business and the bottom line.
Mr. Chowdhary provides business and technology leadership, and he is an innovative business leader and visionary who creates and executes revenue-producing strategies by devising innovative business processes, identifying market opportunities and developing and launching new solutions to address market needs.
Prior to founding his own Company, Mr. Chowdhary worked for several Internet and Logistics companies, including UPS, DoubleClick and Opus360. He has a business process patent pending in collaborative commerce.
Larry Bailin, Founder, Single Throw
 Mommy, Where Do Customers Come From?
A fun and informative look at marketing to an ever evolving customer. Recommended for businesses of all ages!
Larry will share the secrets of how Single Throw guides enterprise companies like Scholastic, Oxford Health, Conair, MagLite, Symbol Technologies and many others in leveraging the power and reach of the Internet to attract “imminent buyers” – those searchers with purchase intent – and turn them into customers. Find out why industry leading companies are sparing no expense to develop “Search to Success”™ strategies and how you can use the same concepts in all aspects
Single Throw currently has fifteen full-time employees and is considered to be among the top companies in their field. In 2003 Single Throw was awarded a proclamation from the state of New Jersey for excellence in business and setting a standard in the Internet Marketing industry. Also in 2003 Single Throw was nominated and accepted into the "Sherpa Marketing Guide" as one of the top companies in Internet Marketing. In February of 2004 Single Throw has become a finalist to appear in best selling author Seth Godin's upcoming book "Bull Market" sponsored by Fast Company Magazine. In 2005 Bailin will share the platform with best selling author Seth Godin at a MoveAhead1 marketing seminar.
James Colborn, Search Marketing Strategist, Inceptor Inc.
James is an Account Director for Inceptor Inc, a leading SEM firm in the US and beyond. James has worked in the search engine space for 5+ years and has worked with many of the different types of search (be in PPC, Paid Inclusion or Organic). James' responsibilities for Inceptor are to design strategies for existing and future clients and to match objectives and requirements with the different types of search engines, keywords, creatives and bidding tactics. James is also well versed in the tracking of search and helps companies develop an understanding of how to measure strategies that focus on branding through to sales and lead generation. During his 5 years in the search industry James has worked with leading names such as British Airways, B&Q;, Thomas Cook, Open University and the Reuters.
James is very active contributor to the search industry writing for both Pay Per Click Analyst and for the Chartered Institute of Marketing's 'What's New In Marketing' (WNIM). James has authored a book 'Search Marketing Strategies' that will be on the shelves by late Q3 '05 and is an active speaker at many conferences in both the UK and US.
Opening remarks from Emily Merkle and Jarod Caporino from MIVA.
1st Session of Seminars
- Search Term Research & Targeting
Matt Service, President, Service Internet Solutions, LLC - Moderator
George Aspland, Owner, eVision, LLC
Ettore Rossetti, Senior Manager, Internet Marketing, Save the Children
Jonathan Davis, Director of eMarketing, Acsys, Inc.
Session Description
Whether you are interested in organic or paid listings selecting the proper keywords for your target audience is more important than ever. Target the wrong phrases and you might miss an opportunity. Learn how to determine how to identify the phrases that people are actually searching on. Hear how your target market influences your decision and how an international market can change things. Our panel of experts bring their diverse backgrounds and experience to the table to discuss this hot topic.
- Applying the Disciplines of Direct Marketing towards E-Marketing Initiatives
Kathy McAfee, President, KMC Brand Innovation - Moderator
Erika Graff, Director of Sales & Marketing, WorldTek Travel
Chip West, Marketing Manager, ADVO, Inc.
Fred Heller, former VP and General Manager, Xerox.com
Session Description
The web has indeed become a legitimate advertising channel and is being used by many companies to build brand awareness, drive traffic to web sites and entice customers with products and services. But how many companies have been successful in effective prospecting, new customer acquisition, customer retention and gaining meaningful response with their email and web advertising? Savvy marketers today are starting to use e-marketing as direct marketing and customer relationship management tools. Hear from a diverse panel of experts, discussing how they are applying the disciplines and lessons learned from direct marketing strategies to create more meaningful, measurable marketing results from e-marketing investments.
- Creating Compelling Ads & Landing Pages
Susan J. O'Neil, C.E.O., @Web Site Publicity, Inc. - Moderator
Doug Kneeland, Interactive Marketing Manager, Adams & Knight Advertising
Karen Hudgins, Marketing Specialist, Sane Solutions
Jarod Caporino, Director of Sales, MIVA
Session Description
Closing the Loop of Your Search Advertising Campaigns- How do you maximize the conversion activity of the visitors who find you through search? Experts from the field will discuss how effective ad writing and well-considered landing pages for your search campaigns could yield up to 10 times greater results than what you may be experiencing now. Learn where you may be missing opportunities and reducing ROI.
- Public Relations Via Search Engines
Nicky McHugh, Vice President, Vanguard Strategies Company, Inc. - Moderator
Warren Hershkowitz, Vice President of Operations, Douglas Elliman Real Estate
Greg Jarboe, Co-Founder, SEO-PR
John Decina, Director, New Media & Communications, Simpson Healthcare Executives
Heather Tindall, Former Press Secretary, Texas House of Representatives
Session Description
Bring your Public Relations campaigns into high gear. At this session you will learn how technology is changing the traditional discipline of Public Relations: Understand how to optimize your press materials for online distribution and better pick-up. Find out what search engines look for and why you need to know this now [hint: how to achieve better rankings]. More than online distribution techniques, this session promises to show you how to embrace the latest technology for more effective reach. And national experts will share strategies on how to combat negative online publicity.
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2nd Session of Seminars
- Avoiding Search Marketing Malpractice: How to NOT get scammed by your vendor(s)
Bill Leake, President & CEO, LC Growth, LLC - Moderator
Mario G.Ceste, Principal, Law Offices of Mario G. Ceste
James Colborn, Search Marketing Strategist, Inceptor Inc.
Session Description
Search Marketing Malpractice is easy to spot if you know a little bit about the space and how it works, but it is unfortunately still the rule rather than the exception.
Armed with a few specific questions, a non-technical person should be able to at least discover whether the prospective search marketing vendor is, as we say in Texas, "all hat and no cattle."
This talk will give teach the audience what these questions are, what kinds of answers they should expect, and give a few additional questions that people can ask to get a basic understanding of the relative quality of the service that they are being offered, and improve the terms of their vendor contracts.
- Search Engine Friendly Design
Chris Uzzo, SEO/SEM Manager, Horizon Marketing Group, Inc. - Moderator
Dick Paton, Director of Marketing, Rensselaer at Hartford
Dave Morgan, Internet Marketing Manager, Stanley Works Corp.
Denise Howe, Director Promotions, Cendant Mobility Services Corporation
Session Description
Having your site listed in the search engines will bring you the new business leads you need. Learn the tricks of the trade that will help the search engines to successfully find and list your web site. We will discuss common problems such as text in images, flash, and dropdown menus. Also we will talk about selecting the right keyword, adding META Tags, link building, and search engine submission.
- Successful Site Architecture
Todd Follansbee, Partner, Web Marketing Resources, LLC - Moderator
Peter Franz, President, Response, Inc.
Andrew J. McGowan, VP & General Manager, XL Color, Inc.
Session Description
The best measure of a sites success is its ability to convert visitors into customers aka the site “conversion rate”. Persuasive site architecture often results in dramatic increases in conversion rates, which translates to bottom line revenue. Learn the secrets behind this exciting and successful new approach to site design and it will change how you design and manage web sites forever.
- Using Email to Drive Conversion from Search Engine Marketing
Steve McLoughlin, Vice President, Vanguard Strategies Company, Inc. - Moderator
Andrew Canepari, Ecommerce Business Manager, N.V. Perricone, M.D.
Rick Greene, Manager, Interactive Marketing, Timex Corporation
Session Description
They searched, they came…but did they convert? Getting found in search engines and driving visitors to your website is only half the battle, and the success of many marketing programs is ultimately measured by increased sales. Learn how to combine email marketing with search engine marketing to improve overall conversion and improve sales results.
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Power Networking
Kimberly Kasparian, Owner, Imagine Solutions for Success - Moderator
Networking is a buzz word these days. There are many events which offer networking opportunities. Large corporations, in their desire to help people move into leadership positions, create networking events for their employees. While the existence of these opportunities is wonderful, few individuals know how to use them to reap the maximum benefits. Power Networking is designed for attendees to have the opportunity to connect with others, create possibilities for mutual gain, and learn how to make the most of a networking experience. Power Networking is fun, educational, and productive series that creates a venue for collaboration and support for all participants. Power Networking is fun, educational, and productive series that creates a venue for collaboration and support for all participants.
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Interested in Presenting
We are still finalizing the agenda for the 2005 Get Found! Conference. If you are intested in seeing additional topics or would be intested in speaking please click here.
Payment and Cancellation Policy
If Contact Advocate, Inc. produces an event all attendance fees are due and payable prior to the event. Because we typically must provide non-refundable deposits and pre-pay for all meals and event operations, all payments are non-refundable. Since a portion of the proceeds of most of the special events that we run benefit a charitable organization we have had no resistance to this policy. If there are extenuating circumstances regarding attendance or sponsorship please call 203-996-4417.
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