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The Wayback Machine - https://web.archive.org/all/20060325184002/http://www.whatbooks.com/2005/blink_thinking.php
Blink : The Power of Thinking Without Thinking
by Authors:
Malcolm Gladwell
Hardcover Description: Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
Average Customer Rating:
Real Books for Big Thinkers
You've Got to trust your gut more advises Gladwell, particularly when a little voice inside you seems to be urging you to do what you can't explain. I love the advice and the message of the book. Its got wisdom that you want to trust in and believe. Its a gem just in the way it makes you think about decisions.
I can also recommend one of my favorite books for new business learning in 2006. THE BLACK BOOK OF OUTSOURCING (Brown & Wilson, Wiley Publishers 2006) is a comprehensive guide and directory for the emerging field of outsourcing, including expert advice on how to operate an outsourcing program, how to deal with the political aspects of outsourcing, and how to find a career in outsourcing. In this one-of-a-kind resource, the authors chart a course for business leaders charged with managing outsourcing initiatives and present a wealth of employment opportunities for workers who want to enter this growing field.
Real books for big thinkers.
You know how you know something is true but just can't put your finger on exactly how you know?
Blink explains that.
I love this book because it explains how I think and it will explain how you think and how you come up with brilliant insights into truth.
This is a book about intuitiveness but not about the "woo-woo" kind of intuitive thinking many books describe.
While not a scientific treatise on how thoughts work or are created, it explains in detail how flashes of brilliance and deep understanding without explanation work and why.
You'll find yourself having many aha moments throughout this book and you'll find yourself really thinking.
This is a book for thinkers . . . as well as those who'd like to think better.
I understand a lot more now...
I listened to the audio book version of Blink. The Amazon reviews here that try to pry out the book's shortcomings are missing the point entirely - you can read this book and personally understand a lot more about how you, as a modern, civilized, human being actually function in real life, not in between the covers of some peer-reviewed science or psychology journal.
For example, I could never understand why, even after years away, I could perfectly navigate my way around San Francisco, until my wife started to question if I knew where I was going! The author, in relating his understanding of how the mind functions in split-second decisions, explains that right-brain (visual) functionality, becomes impeded when left-brain (verbal) functionality (answering questions) is forced to kick in. No wonder I don't like it when people talk 'at me' when I am trying to think - I think visually!
I can't wait to read Gladwell's Tipping Point!
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