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Candyfreak : A Journey through the Chocolate Underbelly of America (an Alex Awards winner) (Alex Awards (Awards))
by Authors:
Steve Almond
Hardcover Description:
Picture a magical, sugar-fueled road trip with Willy Wonka behind the wheel and David Sedaris riding shotgun, complete with chocolate-stained roadmaps and the colorful confetti of spent candy wrappers flying in your cocoa powder dust. If you can imagine such a manic journey--better yet, if you can imagine being a hungry hitchhiker who's swept through America's forgotten candy meccas: Philadelphia (Peanut Chews), Sioux City (Twin Bing), Nashville (Goo Goo Cluster), Boise (Idaho Spud) and beyond--then Candyfreak: A Journey through the Chocolate Underbelly of America, Steve Almond's impossible-to-put down portrait of regional candy makers and the author's own obsession with all-things sweet, would be your Fodor's guide to this gonzo tour.
With the aptly named Almond (don't even think of bringing up the Almond Joy bit--coconut is Almond's kryptonite), obsession is putting it mildly. Almond loves candy like no other man in America. To wit: the author has "three to seven pounds" of candy in his house at all times. And then there's the Kit Kat Darks incident; Almond has a case of the short-lived confection squirreled away in an undisclosed warehouse. "I had decided to write about candy because I assumed it would be fun and frivolous and distracting," confesses Almond. "It would allow me to reconnect to the single, untarnished pleasure of my childhood. But, of course, there are no untarnished pleasures. That is only something the admen of our time would like us to believe." Almond's bittersweet nostalgia is balanced by a fiercely independent spirit--the same underdog quality on display by the small candy makers whose entire existence (and livelihood) is forever shadowed by the Big Three: Hershey's, Mars, and Nestle.
Almond possesses an original, heartfelt, passionate voice; a writer brave enough to express sheer joy. Early on his tour he becomes entranced with that candy factory staple, the "enrober"--imagine an industrial-size version of the glaze waterfall on the production line at your local Krispy Kreme, but oozing chocolate--dubbing it "the money shot of candy production." And while he writes about candy with the sensibilities of a serious food critic (complimenting his beloved Kit Kat Dark for its "dignified sheen," "puddinglike creaminess," "coffee overtones," and "slightly cloying wafer") words like "nutmeats" and "rack fees" send him into an adolescent twitter.
...the Marathon Bar, which stormed the racks in 1974, enjoyed a meteoric rise, died young, and left a beautiful corpse. The Marathon: a rope of caramel covered in chocolate, not even a solid piece that is, half air holes, an obvious rip-off to anyone who has mastered the basic Piagetian stages, but we couldn't resist the gimmick. And then, as if we weren't bamboozled enough, there was the sleek red package, which included a ruler on the back and thereby affirmed the First Rule of Male Adolescence: If you give a teenage boy a candy bar with a ruler on the back of the package, he will measure his dick
Candyfreak is one of those endearing, quirky titles that defy swift categorization. One of those rare books that you'll want to tear right through, one you won't soon stop talking about. And eager readers beware: It's impossible to flip through ten pages of this sweet little book without reaching for a piece of chocolate. --Brad Thomas Parsons
Average Customer Rating:
Give this to your dentist for Valentines Day
One of the things that makes America great is the way businesses have made once-luxury items accessible and affordable to the masses. Few places is this more prevalent than candy, specifically chocolate candy. A tour of grocery stores and shops in other countries will quickly show that the price of candy in many other countries is a larger fraction of the average income than in America. This is probably the only fact about chocolate not covered in the book "Candyfreak". Everything else, from the history of chocolate, its varieties, preparation, economics, brand names, advertising slogans, and captains of industry are covered here.
The author travels the US in search of chocolate, or more specifically, in search of landmarks in the history of chocolate in America. The author visits chocolate museums, chocolate factories (current and closed), chocolateurs, and even people who collect chocolate wrappers. In the course of this travel, Steve Almond reveals the sweet, and often quirky history of how chocolate has been prepared, marketed, and consumed in the USA. He also shows how he, and many others like him, are truly and wonderfully addicted to this sweetest of drugs. All in all a good book to read, especially while downing some candy bars.
Fear and self-loathing in a candy store
A smattering of good writing and interesting vignettes about small-time candy makers interspersed with ho-hum revelations about Mr. Almond's psycho-sexual-social hangups.
What I liked:
Mr. Almond does a nice job of telling a few stories about candy makers and what motivates them. The people come across as good old Jeffersonian yeoman farmer types - trying to eke a living out of the land and hoping to maintain their purity against the evil big three candy-makers. Some are rugged frontier individualists; some are hovering near the edge of selling out to the great Satans of the candy world. Almond does an okay job of capturing their angst and drives.
What I didn't like:
Mr. Almond's constant efforts to tell me about his obsessions with his own self-loathing, "guy parts", and his inability to maintain serious relationships with his parents, siblings, girlfriends. Most parts where "the author will now rationalize or necessarily digress" read like those awful Men Seeking Women personal ads. "Hey, look at me. I'm edgy, obsessed with/paranoid about my genitalia, avant-garde, lonely, enigmatic, a wannabe music critic. Interested in good times and possible LTR (with myself)."
What he missed:
The fun of candy as a special treat. Saving your allowance to spend at the 5-and-Dime stores; wandering around and around the counter trying to decide what to spend your one nickel on. Candy as an addiction or as a deliverer from a wretched life has lost its magic and mystery.
Freakishly Fun
On the surface, Candyfreak is about one man's journey to write about, well, candy. However, it only takes you a couple of pages to realize the book is much more. It's about one man's childhood and psychology. It's about reconnecting with things that are important to you. And yes, it is about candy. I told my friend that reading this book is a cross between reading a psychology case study and watching Unwrapped on the Food Network I am sore pressed to come up with a better description than that.
Almond is gracious enough to take us along on his quest to reconnect to the small candy makers that are often overlooked by the mass markets. He touches on the nostalgic sweets we remember from our childhoods, and often find hard to get anymore. However, he helps us in an ingenious way. Just when he's describing biting into some heavenly candy bar and you think you're going to go insane with hunger, turn to the back of the book because he provides websites so you can get your hard to find sweets online. I tried the links and they all worked at the time of this review.
This book changes the way you look at candy, to me in a positive way. It also launched me on my own micro quest to reconnect with some of the sweets I remembered from my childhood.
Over all, this book is TOO much fun and I highly recommend it.
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