Search Engine Optimization Process Revealed
Fixing Errors in HTML Code
First of all, we clean HTML code from errors. In most cases, it involves re-coding all pages by hand.
Most web site owners don't even realize that their pages consist of errors. Internet browsers (especially Internet Explorer) are very forgiving. When a browser finds an error on a web site, it tries to "guess" the webmaster's intention and does its best to display the page properly.
While advanced Internet browsers like Internet Explorer 6 or Netscape 7 may not care about some coding errors, a search engine spider cares about all errors! A search engine spider "sees" your page in a low-tech text browser. When a search engine spider meets an error on your web site, it is impossible to predict what it is about to do next. The spider can skip one error and proceed, or it can leave the page and start indexing another one, or it can just leave the web site. Coding errors can hide large amounts of your page content from search engines - even though human visitors see the content without any problems.
So, coding errors risk your web site accessibility by search engines.
When we optimize a web site, we validate each page at http://validator.w3.org/ and make each page comply with W3C coding standards. It insures that indexing your web site by search engines will be as smooth as possible.
Decreasing Page Weight, Increasing Keyword Prominence
The size of a web page affects the search engine crawler's reaction to your page. Check out this quote from "Google Hacks" by Tara Calishain & Rael Dornfest:
"The smaller the page size, the better. Keep it under 15K, including images, if you can. The smaller the better. Keep it under 12K if you can. The smaller the better. Keep it under 10K if you can - I trust you are getting the idea here."
The idea is to allow the page to load fast. Search engine spiders are very busy creatures - they have billions of pages to visit. They visit your web site for a very short period of time. The more content you are able to feed them during the time of their visit, the more welcomed they feel and the more often they will return to your web site in the future.
We move all formatting styles and Java Scripts to external files to reduce the coding side of your page and to change the ratio between format coding and content toward the important stuff-content.
"I am impressed at how much junk code that was removed as well as your personal touches! I like the way you organized the pages and the text as well. Great job!"
Daniel Holmbeck, DEAauctions.COM
Keyword Research
We research to tell you what users are searching for and help you find the right keywords to target.
Example: If you have just started a mortgage business and have a brand new web site, what are the chances to come up in top 10 results for the keyword "mortgage"? Minimal if any. There are too many competitors web sites which are already "checked and proven" by search engines, with tons of external links. Can a brand new web site beat them? No.
But we find key phrases that are less competitive than just a one word term, but used by many searchers to find products or services you offer. First of all, we start targeting your geographical area. It gives more chances to get into top 10 in search engines, and most customers prefer dealing with local vendors and services. Thus, optimizing a mortgage web site www.morningstarloans.com, we've targeted the key phrase "Colorado mortgage brokers". Just in 2 weeks, the web site reached the top 5 results on Yahoo. Later it reached the top 5 results on MSN and top 10 results on Google.
Narrowing targeted key phrases toward your geographical location and specific products/services helps your web site obtain high ranking in search engines faster.
"Type 'Colorado mortgage brokers' in Yahoo. We are now number 5! That is just since you made the optimization to the site. We were only ranked on a few words before you did your work. That was a word I was trying to show up on. Nice work!"
Sean G., Morning Star Loans
Working With Your Content
After we have found the right keywords to target, we place them within your content, meta tags, different level of headlines, links, alt and title tags, etc., increasing and measuring keyword prominence and making sure the keywords are well balanced within the rest of the content.
We give you suggestions if we see that the content of your web site needs to be changed.
