Search
Engine Promotion Explained
By:
Carl Hruza
Most people have limited knowledge when it comes to search
engine ranking and the various types of services on offer.
We all know that having top 10 positions on some of the
leading engines can bring all the traffic we can handle,
and then some. But how do we get those top 10 listings and
what should we expect to pay to get them? A simple way to
approach this is to look at your competition. Do a quick
search on one of the leading engines like Google or AltaVista,
using a search phrase that people might use when looking
for your products or services, and see what comes back.
As a basic 'rule of thumb' guide -
Between 100 and 5000 puts you in a 'low competition' category.
Between 5001 and 25000 puts you in a 'medium competition'
category.
Between 25001 and 250,000 puts you in a 'high competition'
category.
Over 250,000 puts you in a 'Extremely high competition'
category.
Here are some examples we found on AltaVista:-
"detroit real estate" - 2.7M
"curtain fixtures" - 817,000
"auto parts" - 130,000
"mortgage loans" - 84,000
"coin collecting" - 14,000
"wedding accessories" - 9,000
"florida vacations" - 5,000
"model railways" - 5,000
Based on the above, determine the competitiveness of your
category, then research the level of service necessary for
your site. Once you have determined the level of competition
for top positions in your business category, use the following
as a basic guide:
1 - Low to medium competition with no previous 'searchengine
optimzation' - Locate a good submission service who will
give your home page a 'tune-up' then submit your site 'manually'
to all the leading engines and directories. Expect to pay
around $25 to $65 per month.
2 - Medium to High competition on restricted budget - try
to locate a service that will go beyond basic Meta Tag revisions.
Not all search engines pay much attention to what is in
your Meta tags, so look for someone who will make changes
to the HTML on your key content pages to give them a boost.
Expect to pay around $55 to $95 per month.
Developing a better understanding of how it all works will
help you decide the best approach for your web site, and
will help you make an informed decision based on realistic
expectations.
About
the Author
Carl Hruza operates a successful web promotion and search
ranking business, and offers advice on all aspects of Internet
Marketing and Promotion. Email Carl at carlh@netnet.net
or visit his site at http://topwebpromotion.com
.
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