We are a Search Engine Optimization Firm and Much More...
Search Engine Optimization
Affordable small business SEO means getting more targeted web traffic to your website. You will notice that I said targeted traffic. If your website isn’t what your visitor is searching for, then your business will get no benefit.
Estimates are that only 2-5% of the websites today have been optimized. With the growing number of websites being added by businesses and individuals, the only way to stay visible in the World Wide Web is SEO. Optimization helps your site to obtain top rankings. Website optimization is not cheap, it requires many hours of analysis and investigation by experts. But the results can be astounding. Your website visibility can increase dramatically, saving you a lot of money that you would constantly need to spend on advertising otherwise.
Remember SEO is not using trickery to fool the search engines. It is not using spamming techniques that will only improve your chances of being dropped from search results altogether. It does not involve the use of throwaway domains or shadow domains. Such tricks will cause you to be dropped completely and at best only work for a short time. More about SEO Results Guaranteed
Web Design
The website is the central focus in Internet Marketing. The website can be the advertising piece that can sell the product or service and then collect the money 24/7. Sometimes the purpose of the web site is to present information, collect opinions, gather leads, serve as a pre-sales information source or any number of functions your business may require.
If a website is an e-commerce website, the store should be on the home page. A visitor will typically arrive at a site and within 3-5 seconds they will either see something they are interested in an enter the site or they will leave. It is in this 3-5 seconds that we must hook the visitor and bring them into the website. More about web design
Website Hosting
Hosting is the server where your website resides on the Internet. This is also where the programs and storage for email, website traffic statistics, databases and much more. Businesses need to select their hosting based on operating system, reliability, support, bandwidth and disk storage capacity.
The first element is the operating system. The choices are either Linux or Windows. Linux supports database programming in PHP while Windows supports programming in ASP or ASP.NET. Linux is the most commonly used today which is what we offer.
Reliability and support are the next key issues to consider. Are the files backed up on a regular basis? Are the servers made secure from hackers? Is the server located in a data center that has 24/7 hardware support? Is there 24/7 helpdesk support? Are there multiple Internet connections and power backup systems to prevent downtime? The answer is yes to all of these for website hosting thru Doug Williams and Associates. More about website hosting
Reciprocal Link Exchange
Getting other websites to link to your site has been one of the key elements of SEO for many years. It has been kind of a popularity contest. If your website has many other websites linking to it, then your website must be important. If these links are from major websites, then your website must be very important.
The rules for linking have been changing quickly. The search engines have been getting smarter and discounting links when there are too many links on a single page, when they are from minor sites, when they don’t deal with the topic that your website does.
What is the difference between a major and minor website? Google addresses this with a measure called PageRank. Google assigns a PageRank to every web page based on the number of websites that link to your website and the PageRank of these sites. The home or Index page will usually have the highest PageRank and the further a page is away from the home page, the lower its ranking. More about linking