Web Design & Development Principals

• About BusinessOnLine
• Meet the BOL Team
• The BOL Process

BusinessOL is an aggressive, energetic and seasoned team of Internet marketing and development experts. Launching hundreds of successful Internet solutions over the past 6 years, BOL maximizes results for every client.

Our Foundation for Success: BOL Design & Development 10 Commandments

1. BEST USER EXPERIENCE - Develop Web sites that deliver the best user experience.

2. USABILITY - Develop sites that adhere to the latest and most respected principles in Web usability. Create navigation and information architecture so that users easily and efficiently find information.

3. CONVERSION - Develop sites that convert visitors into sales, registrants, requests for more information, e-mails, phone calls, faxes, etc. We create a strong call-to-action for all visitors to your site.

4. PERCEIVED VALUE - Develop sites that add a strong level of perceived value: enhancing or matching the current company image.

5. LESS IS MORE - Develop sites that accentuate important information (do not draw attention to useless graphics or flash, java, etc.). A simple, clean and professional presentation will create a better user experience than a cool-looking site.

6. INDEXABLE - Develop sites that are attractive to search engines, indexing as many pages on the site as possible.

7. W3C STANDARDS - Develop sites that conform, whenever possible, to the World Wide Web Consortium standards. These are the most respected and widely accepted standards for Web development to date.

8. PROJECT DIRECTION - Develop sites that incorporate all of the commandments above for every client. BOL takes a VERY strong and aggressive lead in the direction and management of every site. The client does not necessarily know best.

9. ROI - Develop sites that analyze traffic, visitors and their behavior to measure ROI. A strong ROI will create the foundation for a long lasting partnership with every client. Drive visitors, convert visitors, measure success = strong ROI.

10. SUCCESS - The client's success leads to BOL's success.