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Usability Testing and Expert Reviews

Your company brand, sales opportunities and customer service are at stake. Your Web site is now, more than ever, the first “window” to your business.  Visitors access your products, services and information from all corners of the world 24/7.

Usability Testing and Expert Reviews are for companies seeking to better understand what their customers' wants and needs are in relation to their Web site.  Before you go through another site redesign or spend major resources redeveoloping your site, make sure you go beyond a simple survey in uncovering what it is your customers want, what they actually do, and how to best serve them now and for years to come.

After we implemented the recommended changes from BOL's Expert Review, we saw a 50% increase in our conversion rate that we can directly attribute to BOL.Jalem Getz - CEO of BuySeasons

Users visit a site because they have a purpose – a mission to be accomplished.   If their mission is unsuccessful, frustrating or confusing, they become disenchanted and leave.  BOL’s objective is to help companies refine, improve and optimize their site to provide the best user experience possible.

Companies can make a positive improvement in their Web site immediately following an Expert Review.  BOL’s Usability Expert Review service can quickly and efficiently provide customers with an overall assessment of their Web site–from an end-user's perspective.

The professional usability consultants at BOL have increased customer satisfaction and on-site conversions for numerous Fortune 500 companies such as Intel, Microsoft, EDS, Chevron, HSBC, BuySeasons, Siemon, Omron, etc.  

 I can safely say the money we spent on BOL's Expert Review was the best dollars I have spent in my 20 years here.VP of Marketing - Siemon

Why an Expert Review?

  • Leverage your Web site investment by identifying deviations from what is known to work
  • Prioritize and manage change.
  • Use to communicate specific functional requirements to designers/developers .
  • Becomes the audit criteria for checking the functionality of the implementation.
  • Identify gaps in policies, processes and ownership required for effective management of a Web site.
  • Apply to your overall strategy to identify basic gaps, critical risks and strategic opportunities.
  • Aligns needed content and functional specifications with business objectives.
  • Acts as a reference set with detailed features, functions and best practices.
  • Acts as a reference point for documenting decision points.
  • Rates your site compared to industry averages and other usability best-practice sites.