Topica provides email marketing software for all size of businesses, from Fortune 500 companies to developing entrepreneurs. Since 1998, Topica has been a leader in email marketing solutions, helping individuals and organizations connect with their targeted audiences. In 2000 Topica entered the email marketing space, providing email marketing software for client-subscriber communications. Recognized for the strength and reliability of its email marketing software , Topica quickly gained big-name clients such as National Geographic, AARP and IBM, supporting their publishing efforts with easy to use Web-based email marketing software.

In 2003, Topica rolled out its new suite of Email Marketing Automation (EMA) Solutions. As the leading provider of complete Email Marketing Solutions, Topica helps over 4,000 businesses use email marketing automation to capture leads, convert leads to customers and generate more sales. Topica's email marketing software allows customers to increase sales while lowering acquisition costs, which measurably improves the overall return on marketing investments.

Topica’s Email Marketing Software allows customers to build and manage email marketing databases, create and send targeted email campaigns, track and optimize email marketing campaign results. Topica customers benefit from years of email marketing experience, the latest best-practices solutions, and the most responsive phone and email support in the industry.