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Shopping Feeds Management

Comparison Shopping Feeds and Product Feed Solutions
Comparison Shopping engine campaigns are currently some of most under-supported campaigns on internet from a management standpoint. Too many existing shopping feed management solutions begin and end with the building of your product data feed. That's the equivalent of building and submitting your keyword list to a PPC engine and letting it sit there, bids unattended. We take Comparison Shopping Campaigns to the next level in Profitability and Production.

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Total Product Feeds Management Solution
Through our advanced proprietary software we are able to correctly create and submit shopping feeds. This includes correct categorization across all shopping engines (we have seen miscategorization of up to 50% in some existing campaigns), bidding at the product level (where applicable), competitor product price comparisons, detailed revenue data at the product level allows for quick and intelligent product price updates and experienced account managers to help optimize your campaigns. Currently our tool supports the following CSE's: Yahoo Shopping, Shopping.com (Dealtime/Epinions), Bizrate (Shopzilla), PriceGrabber, Froogle, NexTag, and mySimon. The new MSN Shopping is currently being added.

Shopping Feed Management Highlights:

  • Feed creation
  • CORRECT product categorization
  • Product exclusion/inclusion at the engine level
  • Competitor Product Price Comparisons
  • Product level bidding
  • Product level revenue data
  • Campaign assessment meetings
  • Click fraud negotiations
  • Personal account managers
  • Advanced ROAS software
  • Competitive analysis
  • Detailed campaign analysis and reporting
  • Opportunity identification
  • Offline sales tracking
  • Pay Per Click Campaign Management

Comparison Shopping Engines

Shopping.com (AKA Dealtime & Epinions)

Shopping.com (Dealtime, Epinions)

Bizrate (AKA Shopzilla)

Bizrate (ShopZilla)

PriceGrabber

PriceGrabber

Froogle

Froogle

NexTag

NexTag

Yahoo Shopping

Yahoo Shopping

mySimon

mySimon

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