| Case Study |
|
eHobbies Increases Conversion Using Topica’s Online Marketing and
Sales Solution
Client
Based in La Mirada, Internet retailer eHobbies has enjoyed great
success as a provider of niche hobby supplies and kits as well
hard to find accessories.
Objectives
eHobbies’ goal was to communicate and create relevant dialogue
with visitors to their site and up sell their existing customer
base while keeping the cost reasonable in order to keep their
overhead costs low.
Strategy
While one option was $2,500 a month, Greenberg discovered that
Topica’s Online Marketing and Sales Solution could provide all
the features he needed at that time, for only a fraction of the
cost. Using Topica’s Solution, eHobbies could register site
visitors and customers for ongoing communication and also help
customers build their knowledge of products by offering
newsletters designed around each purchaser and visitors’ related
interest.
Execution
Consulting with Topica’s experts, eHobbies was able to
incorporate the Solution into their site, building an online
marketing program that would leverage their existing traffic with
data capture forms, a flexible database to store important
information on prospects and customers, and automated messaging
to target prospects and help close the sale.
“With Topica’s solution in place, I’m expecting to double our
conversion rate this year. This will help
ensure that eHobbies continues to grow at the astonishing rate
the last four years since we’ve ‘right-sized’ our company.”
Seth Greenberg
CEO, eHobbies
Results
By hosting their online marketing programs with Topica’s eHobbies
has been able to add hundreds of thousands of new eHobbyists who
look forward to receiving relevant news and discounts.
|
