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| Strategic Consulting Services for Digital Advertising |
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Strategic Consulting Services is a team of marketing professionals and analysts who help you gain clear and actionable insight into marketing problems across numerous areas, including online advertising, email marketing, site analytics and optimization, and database marketing. Our experts work with you through a defined process to understand your current performance, define goals and objectives, and create a plan to meet those objectives.
What makes Strategic Services unique?
- Unparalleled Access to Information—DoubleClick’s customer base of over 2,000 companies gives us an enormous resource from which we identify industry trends, find best practices and benchmark comparison metrics.
- Quantitative Approach—We apply systematic processes and analytical techniques to your marketing problems, allowing us to prescribe improvements to increase your marketing performance.
- Integrated Solution—Strategic Services functions as an add-on to your current relationship with DoubleClick and works in cooperation with your existing account team. We help you realize the maximum benefit from any of our products.
DoubleClick’s Strategic Consulting Services for Digital Advertising leverages its unique perspective in the digital marketing industry and its unparalleled access to crucial benchmark data, to identify industry trends, best practices and touchstone comparison metrics. The results are improved overall online advertising performance and deep insight into the drivers of performance.
Strategic Consulting Services for Digital Advertising include:
- Optimization of click-through and conversion rates: DoubleClick will analyze client trends vs. industry data, and identify changes that will help to improve performance and drive cost efficiencies.
- Identification of segments driving response: DoubleClick will analyze ad serving data to determine which segments are best driving conversion. This data can be used for more strategic targeting.
- Identification of effective frequency: DoubleClick will analyze frequency data to determine the optimal frequency for an advertiser and the cost/benefit of increasing frequency across campaigns.
- Quantification of in-direct response: DoubleClick will conduct an in-direct response study to assess the actual influence of view-through (measuring the response of those exposed to an online ad who do not take an immediate action, but who respond later) on overall response.
For more information on Strategic Services, please contact us.
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