HTP (High Technology Professionals) is a management, web
site promotion company,
marketing, sales and
technology consulting company. We provide business consulting, search engine
positioning and Internet marketing, marketing strategy, web development, Internet advertising,
software and sales implementation. Our client
companies are venture capital backed start ups to established large public
corporations.
What good is
an excellent web site if nobody sees it?
We can
help increase your revenue.
Internet advertising is typically sold on a "Cost Per
Thousand Impressions" basis, or CPM. An impression (also referred to
as an "exposure" or "page view") occurs when a visitor to a Web site views a
page where an ad is displayed, whether the ad is seen or not. Whenever
a page is "served" to your computer screen, measurement software counts the
"impression."
Ads can be placed anywhere on a page, although ads
are more successful when they are displayed near the top of the page ("above
the fold"). This ad will deliver higher click-throughs than the
same ad placed at the bottom of a page.
Common banner ad package consists of 100,000 to
1,000,000 or more impressions costing anywhere from $35 to $100 per thousand
($35-$100 CPM is average for popular sites). Keep in mind that
most sites have repeat visitors, and most visitors view more than a single
page of information, so your 100,000 impressions could actually represent
10,000 to 40,000 unique visitors. In some cases, impressions are
guaranteed, in others, estimated. Some sites will charge a flat rate
for estimated impressions. If the actual delivered impression count is
higher, some will let you keep the "over deliveries" for no extra charge.
Most popular sites offer ad agency discounts and volume or frequency
discounts. The ad agency rate, known as the net rate, is typically a
15% - 40% discount from the gross rate, which is the typical rate if you
purchase advertising directly instead of through an agency.
The newest types of Internet advertising are Pay Per
Click (PPC) or also called Cost Per Click (CPC) and Natural Language Keyword advertising - just type what
you are searching for (keywords) on the address bar of Internet Explorer
without any www. or .com and go straight to a web site that has the products
or service you need.
Search Engine
Positioning
Phone: 805.493.4450
HTPcompany can help your
business with marketing and sales consulting. Please phone us to
discuss your project requirements.
|
HTPcompany.com
provides marketing, Internet advertising and sales consulting for
businesses, web site promotion and lead generation.
We can build high quality web pages that are
optimized to rank well with the search engines and will send 20,000
to 200,000+ visitors to your web sites per year. These top
quality web pages and complete web sites are full of excellent
content, written and developed by hand, optimized and take keywords
that buyers of your type of products and services would type in at
the major search engines (LookSmart, Yahoo, MSN, NBCi, Overture,
Excite, Goggle, etc.) and send these potential customers to your web
site(s). These search engines receive over 2.8 billion
visitors per year.
We also have special advertising
agreements with several of the major search engines.
We have special software and
methods to optimize meta tags, keywords, headings and titles so that
we achieve top ten rankings in the search engines. Furthermore
we register these pages on an ongoing basis with all the major
search engines.
You could pay a major
search engine company anywhere from $0.45 to $3.70 per visitor for
targeted search engine traffic, or $320-$550 per page they created.
Banner ads generally do not generate highly targeted search engine
traffic.
We will create highly targeted
search engine traffic for a lower cost and host these web pages on
our server. You would pay a yearly fee of $200 per page for
the development of each doorway page which includes daily
submissions to the major search engines.
If you developed simple
pages of keywords and submitted those pages to the major search
engines, you probably receive zero visitors, because your page would
rank at the bottom of the search engines.
|
|
|
An excellent marketing and management
consulting company will help send thousands of interested prospects to your
business. What good is a
business or web site if no one sees it?
HTPcompany.com
offers superior information technology solutions. Our staff is
exceptionally qualified in object oriented design,
computer networks and Internet (web) development. We are
highly experienced in various aspects of business
intelligence, marketing, management information systems, real time systems, and a variety of
client/server technologies. HTPcompany.com can provide you
with top quality e-business solutions and our experts can help you with
your Internet advertising concerns. |
|
