Search Engine Marketing Articles  

Social Networks - Search Engine Marketing for Web2.0 (PDF)
Published: March 22, 2006
There are few Search Engine Marketers who would debate that most community based websites are favored within Search Engine Results? Pages or SERP. These Web2.0 sites also have high Google Page Ranks. Links from these could help increase your site?s Google Page Rank while also boosting your site in the SERPs of most search engines if done properly. Within this article you can find how your site can benefit from utilizing social networks as part of your SEM for web2.0 strategy.

Surviving a Google Update (PDF)
Published: November 9, 2005
My blood pressure is up and my heart is a-fluttering!! Is it love? No, it?s just another Google update!! Many people are well aware of the business ramifications that occur when an update is underway and their site suddenly disappears from the Google rankings. However, others may be completely unaware of the update and it is business as usual for them. So what is an update and what they should you do when it is taking place?

Selecting a Quality Domain Name (PDF)
Published: November 2, 2005
When you're ready to launch your web site and you're trying to select a good domain name, there are many factors that need to be taken into consideration. Feel free to discuss this on our blog ?Insights into search for Business? at http://searchblog.elixirsystems.com

Avoiding a Bad SEO Experience (PDF)
Published: October 26, 2005
There are many pitfalls associated with search engine optimization. There is the decision of whether you should do it in-house or outsource it. There is the process of finding a vendor that will be right for you and your business.

Blogs and your Business (PDF)
Published: October 19, 2005
Many businesses are blind to the possibilities that emerging online trends such as blogs can offer them. The challenge lies into how you use them and integrate them into your business. Someone once said that blog stands for Better Listings On Google! However there are many other business advantages which we will look at. The challenge is in determining how a blog best fits your business goals. Your goals may be marketing focused, or they may be about project management, or they may be about customer relationships. Whatever your business goals are you should determine whether a blog can help you meet them.

Integrated Search Engine Marketing (PDF)
Published: September 28, 2005
It?s not all about SEO!! It?s not all about Paid Search!!! The truth is if you are focusing all you attention on one of these areas you are missing a big piece of the pie!! And you are also putting your business at risk. There have been many cases of businesses relying solely on organic ranking and then losing their position and ending up facing bankruptcy.

Writing Optimized Articles (PDF)
Published: September 21, 2005
Search engines give the highest organic ranking to authority sites. These are sites that have lots of unique and relevant information which makes people want to link to the site. One way to build up this information is by developing articles related to your business or industry. These articles should be optimized in order for you to get the benefit of increased ranking on various search engines. The goal is to put these articles on your website and also optimize them to be indexed by search engines.

The Invisible Web - Is My Site Getting Indexed? (PDF)
Published: September 14, 2005
Did you know that the great majority of web pages are not indexed and visible on the web? It is estimated that there are an enormous amount of pages that are never indexed. One estimate states that only 0.03 percent of all web pages have been indexed by search engines!

Beginning Search Engine Marketing
Published: September 7, 2005
The use of search engines to help surf the Web has become commonplace. Everyone has a favorite, whether it be Google, Yahoo!, or AOL. And many business owners have finally discovered the ability to advertise on these engines to increase traffic and sales to their site. For beginners there are many terms bandied around relating to these search engines which can be confusing. And to add to the confusion it is becoming increasingly difficult to decipher between all of the ?experts? and their advice that is so freely available. Perhaps the greatest confusion revolves around the meaning of ?search engine optimization? and ?search engine marketing.

All About Content
Published: August 31, 2005
Content is one of the biggest influences on the success of your search marketing program. There is a saying that ?content is king? and this is true whether it is for your optimized web pages, your paid advertising message, or your optimized news releases.

All About Links
Published: August 24, 2005
All About Links and how they relate to the success of your web site. Links are very important for natural, organic search engine optimization. Often the amount of sites linking to your site determines your placement within the search engine result pages ? especially for competitive keywords.

Choosing a Newswire Service to Distribute Optimized Press Releases
Published: August 4, 2005
For many people in the search marketing field who are not experienced in public relations and have been approached to optimize press releases the field can be confusing. The basics of press release optimization are similar to keyword optimization for web sites; however there are some areas that demand specialized knowledge.

Local Search for your Business
Published: August 3, 2005
If your target market is on a local level your can use local search techniques to help develop your online business. Local search or geographically-based search revolves around keywords which include the desired neighborhood, towns, cities or other types of region.

Link Building for a New Web Site
Published: July 13, 2005
The Internet offers freedom for visually impaired people and people with other types of disabilities. It offers them the opportunity to go shopping, talk with friends, run a business, and generally stay informed. This is something that many people do not consider. For an experience that many of us view as primarily visual it is hard to grasp the importance of good content and a well designed site for people with these types of disabilities. However for web designers and SEO practitioners this should be of prime importance. Unfortunately, often it is not.

Help Visually Impaired Visitors to 'View' Your Site
Published: July 6, 2005
The Internet is an experience that many of us view as primarily visual - it is hard to grasp the importance of good content and a well designed site for people with these types of disabilities. However for web designers and SEO practitioners this should be of prime importance. Unfortunately, often it is not.

The Developing Field of Online Reputation Management (PDF)
Published: June 15, 2005
What can you do if negative information relating to your company appears in the search results? You may want to consider Online Reputation Management.

Advertising Agencies Need for Search Engine Skills
Published: June 8, 2005
Traditional advertising agencies are beginning to embrace the need for search engine optimization (SEO) and search engine marketing (SEM). The search engine marketing industry has developed into a billion dollar industry and clients expect their agencies to get them involved. Ad agencies are now chasing the increased revenue generated by search engines.

Five Questions Web Designers Don't Want You to Ask
Published: May 28, 2005
There are aspects of web design that affect everything from search engine optimization to visitor experience.

Manage Your Search Engine Space - Online Reputation Management
Published: May 21, 2005
Do a search on your favorite search engine for your company name. Look at the results. Hopefully your company web site is at the top of the pile. But what about the other 9 results in the top 10? What do they say about you?

Ethics, Best Practices and SEO - A Crisis in the Profession? (part 3)
Published: May 16, 2005
There has been much debate recently on the practice of ethical Search Engine Optimization (SEO). The recent removal of a high profile SEO company from the Google results has plunged the industry into yet another debate on what is ethical and what is not in our profession.

Ethics, Best Practices and SEO - A Crisis in the Profession? (part 2)
Published: May 16, 2005
There has been much debate recently on the practice of ethical Search Engine Optimization (SEO). The recent removal of a high profile SEO company from the Google results has plunged the industry into yet another debate on what is ethical and what is not in our profession.

Ethics, Best Practices and SEO - A Crisis in the Profession?
Published: May 16, 2005
There has been much debate recently on the practice of ethical Search Engine Optimization (SEO). The recent removal of a high profile SEO company from the Google results has plunged the industry into yet another debate on what is ethical and what is not in our profession.

Optimizing Your B2B Marketing
Published: May 11, 2005
Marketing your products or services to other businesses offers many different challenges that marketing directly to consumers. Here are some steps to help you optimize your B2B marketing efforts.

Can You Lose Weight on Spam
Published: April 27, 2005
Search engine optimization is a lot like weight loss. You've got some things that are effective and some that are not, and it's hard to trust the claims of one over the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on?

Google Link Filter
Published: April 20, 2005
There is strong evidence that that Google now employs a link filter as part of its algorithm. The belief is that new links do not get full credit when they first appear but that they receive partial credit until they have been established for a holding time period.

Review: Landing Page Handbook: How to Raise Conversions
Published: April 14, 2005
As on owner of an online business you should have a clear understanding of your markets. This understanding of your markets should always be determined before going into business. How you read your markets and present your products to your customers will determine how successful your business will be. Unfortunately many people start up an online business without researching their markets or having a marketing plan in place.

Avoiding a Bad Search Marketing Experience
Published: January 16, 2005
Imagine hundreds of stores selling exactly the same product as you do, all vying for the same customer, and what's worse - they're all in the same mall as you are! You don't need to imagine this scenario any longer, it's really happening on the internet.

Setting a Pay Per Click (PPC) Budget
Published: November 16, 2004
How to budget for a successful and strong PPC marketing campaign. Research and statistics back up the importance of an effective PPC campaign.

Search Engine Optimization Dilemma Boggles Novice's Mind!
Published: September 20, 2004
A website owner's first try at search engine optimization through using a submission service had some problems.

Paid Search Engine Placement and Search Engine Optimization
Published: September 15, 2004
Paid search engine placement can be used as part of your Internet marketing strategy to give your business an increased competitive advantage. This is because it gives you immediate control over your search engine rankings.

Has Google Reached It's Limit?
Published: September 6, 2004
At 4,285,199,774 web pages has Google reached the limit of the number of pages it will index?