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Topic Areas - Over 140 Categories

Basics, History, Marketing Plan	Legal, Intellectual Property
Careers, Jobs	Market Research, Finding Information
Customer Focused, Targeting	Marketing Management, Product
Education, Training, Academics	Promotion, Advertising
Global Marketing	Publications, Publishers
Groups, Meetings, Shows	Retailing, Consumer, Shopping
Internet Marketing	Selling, Sales Management

KnowThis.com offers highly detailed tutorials on a number of important marketing subjects including:

Principles of Marketing
A texbook quality look at the basics of marketing. 13-parts and growing!
How to Write a Marketing Plan
One of the Internet's leading resources for developing an effective plan.
Fundamentals of Seach Engine Marketing
This new, evolving tutorial addresses keys to search marketing success.
Finding Information for Market Research
Covers how to find the right information to aid marketing decisions.
How to Do a Market Study: A Guide for Researching Markets
Provides a step-by-step process for examining markets.
Marketing Method Patents
Explores an important intellectual property issue facing marketers.

KnowThis.com offers original articles on a wide variety of marketing topics. Our most recent articles include:

KnowThis.com presents results of real online research conducted by MarketingExperiments.com:

KnowThis.com offers links to FREE market research reports:

For more details on these reportsCLICK HERE

Featured Resource

Consumer Payments Research Industry Reference Guide

The US Federal Reserve Bank of Boston provides an in-depth guide (in PDF format) to companies that undertake research on methods consumers use to make payments. This information could prove useful for market researchers looking for retail consumer data.

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Featured Publication From the Archives

How to Do a Market Study

Researching markets can be awfully difficult without a good plan of action. In one of our first tutorials we covered the important issues for doing a market study including collecting market metrics, undertaking competitive analysis and presenting the final report.

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Featured Marketing Concept

Point-of-Purchase Research

"With POP technologies consumer products firms have the potential to learn much more about a larger group of customers than can be offered via traditional research methods."

Latest from KnowThis.com

Principles of Marketing - Part 13: Advertising

For many advertising is the fun side of marketing and the one marketing function that nearly everyone seems to understand since we are inundated with ads everyday. In Part 13 of our highly detailed Principles of Marketing tutorial we begin a two-part discussion of advertising with a look at basic concepts, jobs and trends.

Latest Tutorial......Read More

Fundamentals of Search Engine Marketing: How to Find Keywords

In this part of our on-going series on the Fundamentals of Search Engine Marketing we explore ways to locate the right keywords to attract search traffic including the use of several online tools and other useful techniques.

Latest in Ongoing How-To Series......Read More

Increase Paid Subscription Sign-Ups With a Free Trial 0ffer

Our weekly Internet Marketing Insights presents results of real online Internet market research conducted by MarketingExperiments.com. This week: Increase Paid Subscription Sign-Ups With a Free Trial 0ffer.

Latest Internet Marketing Insights......Read More

Focus on Market Research Reports for April 5

KnowThis.com provides information on market research studies undertaken by leading research firms and academic researchers. This week: Newspaper Audience Database - Spring 2006 from Newspaper Association of America.

Latest Highlighted Research Report......Read More

Marketing Stories for the Week Ending April 7

Each week we summarize in one convenient location the marketing stories we have located around the Internet and posted to KnowThis.com for that week.

Latest List of Marketing Stories......Read More

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Latest Marketing Stories

	FCC Issues First-Ever Indecency Fine for a Promo, Other Ads Reviewed Get the OK AdLaw (See Topic Area)
	Public Service Ads Apark Controversy (US military supported ad campaign) San Francisco Chronicle (See Topic Area)
	Studios Look Ahead of the Trailers (marketing in the movie industry) New York Times (via IHT) (See Topic Area)
	Five Components of Personalization iMedia Connection (See Topic Area)
	The Pass-It-On Click Scam (the business of online ad middlemen) BusinessWeek (See Topic Area)
	E-Mail Marketers See Less Bounce to the Ounce ECommerce Times (See Topic Area)
	Sign Makers Offer Alternatives to Paper (trends in billboard and signage ads) TechNewsWorld (See Topic Area)
	Can Mobile Promotions and Sweepstakes Change Consumer Behavior? ClickZ (See Topic Area)
	How to Measure Online Marketing Success Chief Marketer (See Topic Area)
	Consumers Check Out Organic Options brandchannel (See Topic Area)
See Links to Hundreds More in the Marketing Stories Archive

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