COLLECTED BY
Organization:
Alexa Crawls
Starting in 1996,
Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the
Wayback Machine after an embargo period.
Crawl EI from Alexa Internet. This data is currently not publicly accessible.
The Wayback Machine - https://web.archive.org/all/20060412173254/http://www.linkhelpers.com:80/about_link_popularity.asp
Call us: 253.520.1284
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Relevant Linking
Made Easy
Webmasters helping webmasters deliver targeted traffic |
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World Wide Web's Beginings
In the early days
most sites were informational. Blatant
commercial sites were frowned upon. |
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The Surfer
This is the guy with lots of time who is just
exploring the web. He or she will drill down your site.
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The Professional User
This is a person looking for something.
If they don't find it they are in and out. |
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In The Begining
It was customary to have the "obligatory" links page. This was part of the illusory "web" concept that there was
no "end" to the internet. People simply provided links to sites they felt offered valuable information. This heuristic
provides the foundation that link popularity is based on. If a site offers valuable information, then people will link
to it.
Related Sites, How it all Started
Savvy webmasters figured that if their site was a vacation destination, other websites for the same destination would drive traffic to their site.
These were the beginings of relevant linking. Someone traveling to Hawaii, would be searching for hotels, activities, shopping, services, etc.
Providing this information was a value plus for visitors. Cooperative marketing was a win-win situation. Cross-linking as it was called then
was a great way to boost traffic. This was long before Google or any of the modern day SEs decided consider relevant linking.
What Happened Here?
Link popularity created a monster, a whole industry of linking. Is it going away, I doubt it. I believe it is here to stay.
I belive it is to the SE's advantage that ranking requires popularity. They are after all advertising platforms.
However, lets not forget the basic tenets outlined above. Link trades with related sites offer value to your clients.
They are a way of generating traffic. PageRank boosts benefit both sides and is a win-win situation for all.
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