Campaign Tracking Module
Campaign and goal tracking shows you which search words, search engines, marketing initiatives, and ad content create conversions, so you can target your internet marketing dollars and get leads that turn into customers. Fast.
Using a local cookie on the browser, the Campaign Tracking Module accurately correlates each transaction or purchase to a specific search term from paid and organic search engines, regardless of how long it takes for a customer to convert.
- ROI Analysis: Buy keywords that convert, cut those that don't
- Goal Conversion: Verify conversion to purchase or any other goal
- A/B Testing: Optimize your content with A/B testing.
- Click Fraud: Identify and take action against click fraud
- Day Parts: Don't waste money on when your audience is away
Compare marketing campaigns, advertising channels, e-mail blasts, search engines, specific keywords, organic searches, and more.
The "cool web site" days are gone. Today, your web site must consistently deliver conversions. Even if your web site isn't an e-commerce site, you need to know if you are getting the customers and leads you've worked to attract. Whatever your web site goal is - sales, downloads, tour completions, registrations or signups - Urchin lets you define the conversion goal and reports the metrics you use to judge success. Evaluate your keyword buys, campaign strategy, and ad content decisions on the criteria that matter to you - the conversion goals for your unique site.
Urchin also shows conversion metrics for any referral coming into your site - even the ones you don't know about. Find the referrals that work. Work the referrals you find.
For more information on this free service for Elixir Systems customers, contact our sales department.
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