At this point, electronically generated room sales should be taking a major role in your overall sales mix. The Internet has changed the way we market rooms and has made hotel web sites an essential marketing tool for independent and franchised hotels.

The growing popularity of search engines on the net has focused new attention on the need to make certain that your hotel's web site conforms to search engine guidelines and is designed to convert more of this added traffic into new bookings. This new focus on web design and monitoring of bookings, and not just unique visitors, is the essence of Web Site Optimization.

Applying sound hotel marketing principles to a web site will convert more lookers into bookers. It's true that a good search engine optimization program will increase visitors to a site, but it has little value unless the added traffic is turned into reservations.

Even a perfectly designed web site needs to be seen, to be effective. There are critical elements of  web site design  which affect its performance and its ability to produce traffic to your site. An analysis of your current web site can reveal easily corrected tips which will increase traffic and the ability of your site to capture more bookings.

Search-optimized design, properly placed meta tags, well-chosen key words, search engine submission, reciprocal link placement, web site promotion, and electronic marketing, all impact the success of your site.