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=============================================== 

Marketing Tips Newsletter 
January 14, 2005 -- Issue 104 

=============================================== 

This issue includes... 

1) "Three Proven Strategies Sure to Strengthen Your 
Business and Bulk Up Your Profits in 2005!" 

2) "Check Out the Brand New Tools and Resources Section in 
Our New and Improved Newsletter Archive Center!" 

3) "Free Upgrade to Our Premium Edition" 

4) "Free Content for Your Web Site or E-zine" 

5) "Tell Us What You Think!" 

For those of you who prefer the HTML version of our 
newsletter, you can still read it in this format at: 

http://www.marketingtips.com/newsletters 

================ FEATURE EDITORIAL ==================== 

"Three Proven Strategies Sure to Strengthen Your Business 
and Bulk Up Your Profits in 2005!" 

========================================================= 

Happy New Year! In the spirit of the season, with people 
making -- and breaking ;-) -- their New Year's resolutions, 
I wanted to stress the importance of making sure that any 
business resolutions you make for 2005 form part of a 
well-constructed BUSINESS PLAN. 

And it can't be just a static plan. It should be one that 
you review regularly along with a close examination of your 
web site's traffic stats and sales figures. 

This approach will allow you to spot new profitable 
opportunities, identify and help solve problems... AND 
incorporate new goals and strategies into your business 
-- like the three we're going to cover in just a minute. 

A thorough review of your business is really THE best way to 
ensure that you accomplish your main business objective for 
the year -- whether that is generating a certain amount of 
profits or launching a new product. 

At this point I should say that if you don’t have a business 
plan, please go make one NOW! Seriously, RIGHT NOW! Check 
out our November 26th, 2002, newsletter on business plans for 
details on how to plan for your success at: 

http://www.marketingtips.com/newsletters/?article=art_november02b 

Here's an example of the importance of a plan... Many people 
buy themselves a gym membership at this time of year with 
the objective to "get fit." 

Well, I'm no fitness guru, but to have any chance at all of 
accomplishing this goal, it's vital to create a fitness PLAN 
containing other smaller goals -- like lose 5 pounds by 
March, 10 pounds by June, and so on. 

Not only does ticking off these smaller goals within your 
overall plan keep you motivated, but keeping track of 
progress in this way lets you see how close -- or far -- you 
are from achieving your main objective. 

Not having a plan means many people who join gyms use their 
membership twice in January and then never again... with the 
only thing getting leaner being their bank balance! 

That's why it's so important to make a business plan and set 
achievable goals -- it's your road map to success and a 
BEEFIER bank balance! 

You should always be planning different ways to improve your 
success and get more profits in your pocket... So with that 
said, let's jump right into the three killer strategies that 
are hands-down the best plan for making 2005 your most 
profitable year yet. 

====================================================== 
KEY STRATEGY #1: 

Improve Your Sales Process and Convert More 
Traffic into Sales 
====================================================== 

Do you get regular traffic to your site? Once your visitors 
get to your site, how long do they stay? How many of them 
BUY? 

The best way to improve your sales process is to start by 
looking at your web site stats. These are a goldmine 
containing priceless nuggets of information, like how much 
traffic your site is getting, how people travel through your 
site, which pages are the most popular, and where your 
visitors are coming from. 

By analyzing these stats, and looking at them alongside your 
sales figures and online promotions, you can work out things 
like what proportion of your traffic is being converted into 
sales, and which promotions or online campaigns are working 
better than others. 

You'll then find yourself with a much clearer picture of 
your business overall, and a good idea of what you need to 
change, improve, or build on. 

If your web stats show good traffic levels but low sales 
figures, then you need to tighten up your sales process. 
Review both your salesletter and your order form -- even 
just a few tweaks can make a HUGE difference. 

***YOUR SALESLETTER*** 

If people are leaving your web site from the sales page 
without clicking through to the order form, then the 
salesletter is simply not doing its job in convincing 
visitors to buy your product or service. 

In this case, it's time for a salesletter tune-up. First 
stop -- your headline. Make sure that it's compelling, will 
resonate with your target market, and contains the main 
benefit of your product or service. 

Then, ensure that your body copy builds your credibility, 
focuses on the BENEFITS (not the features) of your product 
or service, and includes testimonials and a strong 
guarantee. 

Another quick fix is to make sure that your P.S. reinforces 
the main sales messages. (Remember, many people ONLY read 
the headline and P.S.) 

And, of course, the call to action is very important in the 
sales process. It should state EXACTLY what you want the 
person to do next, how they can do it, and that you want 
them to do it NOW! It's the bridge between the salesletter 
and the order form. 

Check out our November 24th, 2004, newsletter for more tips on 
the essential elements of a profit-generating salesletter 
at: 

http://www.marketingtips.com/newsletters/?article=art_november04 

***YOUR ORDER FORM*** 

If your web site stats show that people are abandoning your 
site at the order-form stage without placing an order, then 
there may be something wrong with it. 

Is it too complicated? Does it have a different "look" from 
the rest of your web site? Are there links on the order page 
to other web sites or other pages on your site? 

First, you must make sure that your order process and the 
form itself are easy to understand. To help people follow 
the process, provide a step-by-step guide that leads buyers 
through the ordering process, spelling out things like how 
to fill the form out, how the product will be shipped, when 
their credit card will be charged, and so on. 

This could be on the order form itself -- allowing a buyer 
to read it as they complete the relevant steps. The form 
itself should have a simple layout with all the information 
fields arranged in a logical, easy-to-follow sequence. Use 
the "KISS" principle -- "Keep It Simple, Stupid!" 

As far as possible, the order form page should have the same 
"look" as the rest of your web site. Keep it clear and 
uncluttered -- there should never be other distractions on 
the page like images, irrelevant copy, advertising, or links 
to other sites that take the buyer away from your site. 

You want them to focus on filling out the relevant 
information. 

It's a good idea to reassure people that they are making a 
safe, secure purchase when they access your order form, by 
saying something like, "Welcome to our secure online order 
form." 

====================================================== 
KEY STRATEGY #2: 

Offer a "Backend" Product That's an Easy Sell to 
Your Existing Customers 
====================================================== 

Statistics show that 30% of your existing customers are 
guaranteed to buy from you again. It makes sense... you've 
already done a lot of the hard work establishing your 
credibility and proving that you run a reputable business 
that gives your customers what they want. 

So, offering another "backend" product to existing 
customers can be a great way to boost your profits without 
eating into your marketing budget. 

A backend product can be any one of a number of things. For 
example, if your site sells cameras, new products could 
include: 

*An add-on to your existing product, such as a new lens 
for a camera 

*A relevant information product, like an eBook containing 
photography tips 

*A complementary product, like a bag for the camera 

... and so on. Sit down and come up with a list of products 
related to yours that you think your market might be 
interested in. 

Remember that the key to finding any new product is to 
identify a problem that your customers have and then come up 
with a product or service that solves it for them. 

Always read and keep any feedback or comments you receive 
from your customers -- positive and negative. You can 
also solicit feedback through a customer survey or 
questionnaire. 

In addition, you should also be constantly assessing the 
needs of your target market by reading the publications that 
they read, and visiting the web sites, online forums, and 
blogs that they visit. And don't forget to check out your 
competitors' sites! 

When you've found a suitable product, launching it to 
existing customers is easy. You already have their contact 
information, so you can simply e-mail them a promotion 
highlighting the problem they have, and explaining how your 
new product or service will solve it. 

You can even use your customer feedback as a selling point, 
saying something like, "I've listened to feedback and 
comments from my customers, and can now offer you a product 
I just KNOW you're going to love..." 

====================================================== 
KEY STRATEGY #3: 

Set Up an Affiliate Program to Drive Tons More Traffic to 
Your Site and Boost Your Sales 
====================================================== 

How would you like to have a network of other people to do 
your selling for you? Well, in a nutshell, that's what an 
affiliate program is. An affiliate is someone who promotes 
your product on their web site in return for a commission on 
every sale that they send your way. 

There are a number of reasons why you should consider this 
top-notch strategy for your business: 

*It can drive TONS more traffic to your site 

*There are ZERO advertising costs -- affiliates do all of 
their own marketing 

*There is no risk to you, since you only pay your 
affiliates after they've made the sale 

*You gain exposure to new target markets through the 
e-mail lists and web sites of your affiliates 

The fact is that affiliate programs are one of the most 
powerful ways to market online, and almost every product or 
service will be MUCH more successful if you offer an 
affiliate program for it. 

I know, because at The Internet Marketing Center, we've 
made MILLIONS since we first started our affiliate program 
-- in fact, we generated $2 million last year alone! 

You can find affiliates by putting a page on your web site 
inviting people to apply, and by approaching sites that you 
think have a similar target audience. 

Starting and managing an affiliate program can be done one 
of two ways -- you can go through a provider or do it 
yourself. Using a provider like Commission Junction 
(http://www.cj.com) or Linkshare (http://www.linkshare.com) 
can be very expensive, so it's well worth looking into 
managing the program yourself. 

If you do it yourself, affiliate software like AssocTRAC 
(http://www.marketingtips.com/assoctrac)
is available to 
manage the whole process, from tracking affiliate sales 
right through to paying commissions. 

An affiliate program is a highly effective strategy for 
generating swarms of new traffic and multiplying your sales 
-- with minimal effort and cost on your part.

====================================================== 
Final Thoughts 
====================================================== 

It doesn't matter whether you're making $100,000 or $10,000 
a year from your Internet business, or whether you sell 
kettles or sports cars -- all three of these strategies will 
work for your business. 

I know, because I've used them all and continue to use them, 
and I can tell you in no uncertain terms that they work. 

But they will always be even more effective if you spend 
some time every so often reviewing your business plan, 
setting new business goals, and taking a close look at your 
web stats and other areas of your business where you could 
make improvements. 

Carrying out a regular business review in this way is just 
like giving your car a regular check-up -- you just need to 
stick your head under the hood of your business now and then 
to make sure everything's running smoothly. 

And whether it's adding some new parts or just making a few 
tweaks here and there, you can always find ways to make it 
run even better! 

================================================= 

2) "Check Out the Brand New Tools and Resources 
Section in Our New and Improved Newsletter 
Archive Center!" 

================================================= 

I've recently launched a brand-new newsletter archive 
center, where you'll find all my newsletters organized 
according to topic as well as date, making them easier 
to review than ever before! 

Click here to check it out: 

http://www.marketingtips.com/newsletters 

Our newsletter archives contain every article, including 
every marketing tip, trick, and technique, that we have 
revealed to our subscribers since July of 1998. 

Now obviously, our more recent articles contain our latest, 
most recently tested, most cutting-edge marketing 
strategies. However, this wealth of Internet marketing 
knowledge and expertise is still highly recommended reading! 

All the concepts, "big picture" techniques, and step-by-step 
instructions you'll find make reading these back issues a 
simple, but extremely powerful way to give yourself an 
education in starting, growing, and exploding your very own, 
highly profitable online business! 

We've also recently expanded the new tools and resources 
section we've included in the newsletter archive center, 
so check back often to see what hot new tools we're 
recommending. They can help you improve your web site, 
manage your business, and generate TONS more traffic to 
your site! 

You can check them out by clicking here.

================================================= 

3) "FREE Upgrade to Our Premium Edition!" 

================================================= 

Get this newsletter delivered directly to your desktop FREE 
with the premium "Messenger Edition" of the Marketing Tips 
Newsletter. 

And, for a limited time, everyone who takes advantage of 
this free upgrade will receive access to an exclusive 
61-minute audio interview I (Corey) recently did in 
Australia, where I revealed my *newest* Internet profit 
secrets, including: 

- Simple tricks for driving 1,000s of qualified buyers to 
your web site! 

- How to build a HUGE opt-in list -- even with NO 
traffic! 

- Eye-opening secrets for starting an Internet business 
-- in less than 48 hours! 

...and much more! 

For your free subscription upgrade and to access the audio 
interview, simply visit: 

http://news.marketingtips.com 


================================================= 

4) "Free Content for Your Web Site or E-zine" 

================================================= 

Need some fresh, free content for your web site or e-zine? 

You now have permission to reprint these "Marketing Tips" 
articles on your web site or in your e-zine. To request 
permission to reprint any of our articles, simply visit: 

http://www.marketingtips.com/freecontent 


================================================= 

5) "Tell Us What You Think!"

================================================= 

We would love to hear what you think of this issue of the 
"Marketing Tips" Newsletter. And of course, if you have any 
suggestions for upcoming issues that you'd like to share 
with us, please send those, too! 

Just e-mail the editor at: 

newslettersuggestions@marketingtips.com 


================================================= 

Copyright 1996-2005 by The Internet Marketing Center. 
All rights reserved. 

================================================= 

ABOUT THE AUTHOR: Corey Rudl is the owner of four highly successful online businesses that attract more than 1.8 million visitors per month and generate over $6.6 million each year. He is also the author of the #1 best-selling Internet Marketing course online. 

To check out his site that's JAM-PACKED WITH THE EXACT INFORMATION YOU NEED to start, build, and grow your very own profitable Internet business, I highly recommend visiting http://www.marketingtips.com/tipsltr.html

This guy really knows what he's talking about! 
 

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Sky's the Limit Web Marketing

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V4E2C6

 

 

 

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