The BusinessOnLine Process

As is the case with any manufactured product, the PROCESS is the difference between consistently delivering a quality product and not.  No different when building a Web site that works for you.  Scroll Down to see how the 4 Step Process™ works and why so many BusinessOnLine clients see such a high rate of success.

As Einstein once said, when posed the question of: "If given an hour to solve the world's problems, how would you do so?"

"I would spend 59 minutes defining the problem and one minute solving it."  

The same concept applies when rebuilding your web site.  The majority of effort, time and resources must go into how to best structure the site for your user. The Discovery and Elaboration phases seen below provide the iterative process necessary  to properly anchor your strategy for web site success.

STEP 1: Discovery & Strategy

The goal of this phase is for the BOL team to further develop an understanding of your business model as well as your Internet objectives and goals.  BOL will capture and document your high-level business requirements and extract the critical elements of the project scope.

STEP 2: Elaboration

Once we have reached agreement on the search engine optimization and Internet marketing strategy, deliverables and scope of the project, the Elaboration Phase will begin.  Elaboration will, in essence, create the building plan and blueprint to be executed during the Construction Phase. We will refine the high-level requirements in order to create a detailed, functional specification for the finished site.

STEP 3: Construction

Upon completion and acceptance of all deliverables in the previous two phases, the Construction Phase begins. Since we will have collaboratively developed a detailed plan, we can confidently move into development. Simply speaking, this is where we build the site from top to bottom.  

STEP 4: Maintenance, Reporting, Analysis and Recommendations

This ongoing phase ensures the long-term success of this project.  Specific reports are run to deliver quantitative information to our analysts to determine the overall health of your site.  These tell us what is working well and what is not.  The analysis is then translated into specific actionable recommendations to ensure the site continues to achieve the initial Key Performance Indicators and increase rankings and traffic in the major search engines.