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Turnkey Solutions - WorkSite™

Most clients need help in ALL areas of Internet Marketing.  From planning a strategy to re-design to optimizing for search engines and continually tracking success. BOL has built a turnkey suite of services to ensure your company executes all stages of the Internet Marketing life cycle.  

What are BOL’s WorkSite™ Turnkey Solutions?

BOL’s WorkSite™ turnkey solutions are best equated to  building a house.  BOL starts with a well-researched strategy;  implements the layout and architecture to accomplish the objectives, lays the foundation for design, and development,  then optimizes the site for the major search engines and delivers a measurement tool to track success.  The final result is a site that drives consistent quality traffic, converts that traffic to sales leads and can measure the success of all marketing efforts accurately.

Why BOL Turnkey WorkSites vs. Other Vendors?

In our 10 years as the leader in Internet Marketing, we have yet to find one vendor that provides industry leading expertise in all elements of a turnkey solution.  We see Web designers who are good at graphics,  we see Web developers that are good at coding HTML, we see Internet marketing consultants that are OK at the strategy side of this…but we have yet to run into ONE single firm that offers all the expertise needed in the areas that count such as: Web site usability (building a site for your customer), search engine optimization, internet marketing, Web analytics (tracking) and the specific experience in working with manufacturers and distributors to properly structure a strategy that is realistic, researched and based on past success.   

The Process Includes:

Why Your Web Site is So Important to Your Business:

Because every potential client will eventually come to your Web site whether they're from a tradeshow, a business card, another Web site or a major online directory (like Thomas Register) it is important that a high perceived value, ease of use and conversion elements are all there to help you win that business.  

62% of visitors to a site that offers the product or services can not find what they are looking for.  That is like having over half of your customers walk in your store looking for a TV and walking back out because they could not find that TV, even though you stock hundreds of TVs. 

You must connect driving traffic to converting traffic and know that it all starts with unifying your business objectives into an Internet marketing strategy.  Using that strategy and then and then building and optimizing that site based on it will get the highest return. 

What is more important today to sales and marketing than your Web site? Surely NOT the trade show that you received a few leads from.  Why are we not able to set up the Ultimate Trade Show Booth that is on 24/7 for all prospects to see?  We will never know most of these prospects exist, because our site does not meet expectations.

BOL Turnkey WorkSite solutions are an affordable way to transform an existing site (or build a new site) into a tool for increased sales conversions, improved customer experience and enhanced credibility. Because quality traffic is so important, these programs also include fully integrated search engine optimization and tracking tools.

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